NEW YORK, NY (November 5, 2004) - A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations, announces a new initiative to accelerate business growth in the packaging sector. In conjunction with the program, ABI has appointed Nicole Zampino to Manager, Packaging. The new initiative will increase the agency’s global market share in packaging machinery and materials.
As Manager, Packaging, Zampino will serve as an expert resource to accelerate growth for the agency’s packaging clients. In addition, she will assist in ABI’s business development in worldwide packaging markets. Zampino, who has been with the agency since 1998, has supported clients domestically and internationally in a wide range of packaging applications.
“Nearly 25 years ago, ABI’s very first clients were packaging machinery and materials companies, and the industry has been a core business for us ever since,” says Alan Isacson, founder and president of ABI. “We look forward to applying our unique knowledge and experience to achieve new levels of success in this strategically important global market.”
ABI launched a similar initiative in the Life Sciences industry earlier this year, appointing Paul Hendley to develop the agency’s global client base in pharmaceutical, biotechnology, medical device and diagnostics, laboratory and health science sectors.
Headquartered in New York City, ABI also has offices in Europe and Singapore.
About A.B. Isacson Associates, Inc.
Founded in 1980, A.B. Isacson Associates (ABI) specializes exclusively in business-to-business marketing public relations. ABI provides global market support services to major corporations in diverse industrial and technology market segments. For more information, contact Stephanie Love, A.B. Isacson Associates, Inc., at 212-529-4500 or [email protected]. A.B. Isacson Associates, Inc. is accessible via the Internet at www.abipr.com.
# # #
A.B. Isacson Associates, Inc. (ABI)
(212) 529-4500, Ext. 220