Abbott launches Ensure Clear

Abbott launches Ensure Clear

An alternate option to its traditional shakes, Ensure Clear offers three times more protein than juice and 21 essential vitamins and minerals.

As an alternate option to its traditional shakes, Abbott is introducing new Ensure Clear, a fruit-flavored nutrition beverage available in peach and blueberry pomegranate flavors. Ensure Clear offers three times more protein than juice and 21 essential vitamins and minerals to help adults looking to fill dietary gaps.

For nearly 40 years, Ensure products have been trusted to provide targeted and balanced nutrition to supplement dietary needs. Research shows that oral nutritional supplements, like Ensure, provide many benefits including helping adults to get and stay healthy through improved nutrition. One serving of Ensure Clear, when combined with a healthy diet, can help Americans meet the daily recommended levels of certain nutrients including vitamins A, D, E and K, that many are lacking, while offering nine grams of protein to support the maintenance of muscle.

News facts:

  • Data from the "What We Eat in America" study shows that Americans are getting insufficient levels of key vitamins from their food including:
    • 93 percent of adults don't obtain enough vitamin E which is an important antioxidant that supports overall immune health.
    • 44 percent of adults don't obtain enough vitamin A which supports skin and eye health.
    • 31 percent of adults are deficient in vitamin C from food; this antioxidant is important for growth and repair of tissues in the body.
    • Less than three percent of adults aged 50 and older obtain enough vitamin D; this vitamin supports bone and muscle health.
  • Ensure Clear is a fat-free nutritional drink and an excellent source of important antioxidants, vitamins C, E and selenium. It also has three times more protein than leading apple or orange juices.
  • Ensure Clear is a good option for gluten-free and lactose intolerant diets as well as a suitable choice for those on clear liquid diets.
  • Available in great-tasting blueberry pomegranate and peach flavors, Ensure Clear offers a refreshing drink option to traditional shakes.
  • Ensure Clear is available at retailers nationwide in four-packs of 10 fluid-ounce bottles.

From Christine Steele, Ph.D., director, Science, Innovation & Education, Abbott: "Nutrition is critical at every life stage and especially for older adults to support healthy muscle, organs and immune function to help defend against age-related conditions and illnesses. Yet, many adults don't eat an adequate diet and consume all the essential nutrients and protein. Our nutrition scientists developed Ensure Clear to provide a shake alternative and a balance of important nutrients and protein to help adults reach the recommended daily intake levels."

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