NEW YORK--(BUSINESS WIRE)--Dec. 2, 2002--Advanced Plant Pharmaceuticals, Inc.(OTCBB:APPIE):
National TV Marketing Campaign Planned for
(OTCBB:APPIE) Advanced Plant Pharmaceuticals, Inc., a company that utilizes whole plants through a proprietary (patent pending) manufacturing process to develop all natural dietary supplements, announced the signing of a Letter of Intent (LOI) with WellQuest International, Inc. APPI intends to make the new company publicly traded to sell APPI's proprietary cholesterol product, Lo-Chol.
According to the terms of the LOI, the new public company, Healthy Cholesterol Inc. (HCI), was incorporated to market and own APPI's proprietary cholesterol-lowering supplement, Lo-Chol. APPI will own 70 per cent of HCI and will receive a royalty per bottle sold from HCI. WellQuest will provide the marketing expertise and marketing expenditures. So, APPI will benefit from the royalties per bottle sold, along with its majority ownership of HCI. A recent National Institute of Health (NIH) study reports that up to 101 million of the U.S. population has borderline high cholesterol--a market that is addressed by non-prescription supplements such as Lo-Chol. Lo-Chol is unique amongst its nutraceutical competitors in that the company has been issued a patent (http://www.uspto.gov). Lo-Chol in human clinical studies achieved the following:
- Reduced cholesterol up to 58%
- Lowered Triglycerides up to 45%
- Increased good cholesterol (HDL) up to 60%
- Improved HDL/LDL ratio by up to 46%
"We are excited by teaming up with the proven marketing expertise of WellQuest", stated David Lieberman, President of APPI. "We already know through clinical trials that Lo-Chol has a positive impact on lowering one's cholesterol. We just needed the financial wherewithal to create and execute a national marketing campaign utilizing TV commercials and infomercials which WellQuest has done often to significantly increase sales of its products. Now, with the incorporation of HCI, along with the financial and marketing resources of our new partner, we, at APPI anticipate dramatic sales growth for Lo-Chol."
Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of plant-based dietary supplements. The Company owns the patent to a process that utilizes whole plants to manufacture all natural dietary supplements. APPI uses this process to manufacture products, which the company plans to distribute worldwide through various sales distribution contracts or majority-owned spin-off companies. Current products include Sinusol (homeopathic allergy and nasal spray, Garlic, ACA (immune system booster) and Lo-Chol. Corporate website: www.appi.cc
WellQuest International, Inc. WellQuest International is a successful importer and manufacturer and has been in business for over 5 years. WellQuest is dedicated to bringing customers quality "as seen on TV" products at affordable prices. WellQuest has generated $100 million in sales since its inception through the use of professionally produced infomercials and commercials, a professional staff and state-of-the-art warehouse facilities for rapid order fulfillment. Well-known products include Ener-x, Tri-mega, and Vital Solutions. Corporate website: www.wellquestintl.com
FORWARD LOOKING STATEMENTS:
This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.