Aker BioMarine Antarctic US, Inc. has announced the addition of two new staff concentrating on the North American market. Eric Anderson was named VP Sales & Marketing and Todd Norton was appointed to VP New Business Development. Both have extensive experience in the branded ingredients business.
Aker’s Superba Krill® Oil ingredient has gained significant momentum and acceptance over the past three years for its quality and performance. The new staff is tasked with the responsibility to educate the natural products industry and consumers on the unique health benefits of krill and Aker’s unique Eco-Harvesting™ practices.
Krill oil is an excellent, pure source of marine omega-3 fatty acids. The EPA and DHA from krill is present in the highly- bioefficient phospholipid form, which provides unique benefits compared to triglyceride fatty acids. Superba Krill® Oil is also extremely tolerable and free of repeating or “fishy burps.”
According to Aker BioMarine Antartic US president Matts Johansen, “Todd and Eric are excellent additions to our team. Their experience in all facets of the natural products industry, including regulary, sales and promotion will really help differentiate Superba Krill and build additional sales.”
“Furthermore,” Johansen continued, “Aker has invested significantly in in vivo and human research to help substantiate the safety and efficacy of our Superba Krill brand. These studies are now publishing and being presented, granting us additional resources in the effort to promote Krill products.”
Anderson was formally Brands Manger at PL Thomas, and Norton was COO at AM Todd Botanicals.
Aker BioMarine is the only krill ingredient marketer that is primary in its supply, providing traceability from its vessel harvesting krill in the pristine Antarctic ocean through the proprietary manufacture of krill ingredients. Superba Krill thus provides the highest harvesting and manufacturing controls from the sea to shelf. As a result, only Superba Krill® Oil has been awarded Marine Stewardship Council (MSC) certification.
About Superba Krill®
Superba Krill is a pure, natural source of the health-promoting EPA & DHA omega-3 essential fatty acids and the naturally occurring antioxidant astaxanthin. The uniqueness of Superba Krill is that the omega-3 fatty acids are provided in phospholipid form. In vitro, in vivo and human clinical research has demonstrated the safety and efficacy of Superba Krill.
About Aker BioMarine
Aker BioMarine is an integrated biotechnology company dedicated to the sustainable harvesting of krill and development of krill-derived biotech products. The company supplies biomarine ingredients through an optimized value chain from raw materials to customers. Aker BioMarine's Superba Krill products are provided with 100-percent traceability from the Antarctic sea to the end user. Only Aker’s krill fishery has been awarded Marine Stewardship Council (MSC) Certification.
For more information, please contact:
Matts Johansen, President Aker BioMarine Antarctic US: +47 24 13 00 00
Aker BioMarine Antarctic US: [email protected]
Eric Anderson 908-858-5068 [email protected]
Todd Norton (801) 423-2322 [email protected]