Andalou Naturals, premier manufacturer of natural skin care and hair care, has joined forces with the Non-GMO Project to become the first complete personal care brand to achieve Non-GMO Project verification for its entire product line. The Non-GMO Project offers North America's only third-party verification and labeling for non-GMO (genetically modified organism) food and products.
Founded by natural product pioneers Stacey Kelly Egide and Mark A. Egide , Andalou Naturals launched nationwide with Whole Foods Market in March 2011, with innovative fruit stem cell science-based skin and hair care, and has experienced vertical growth with natural trendsetting retailers including Pharmaca, Sprouts, Earth Fare and Vitamin Cottage.
"We have been a proud supporter of Andalou Naturals since their inception," said Jeremiah McElwee, executive Whole Body coordinator at Whole Foods Market. "The entire product range meets our industry-leading standards for quality sourcing, environmental impact, efficacy, and safety. Andalou's commitment to the Non-GMO Project and ingredient integrity continues to define and expand industry standards," McElwee added.
Committed to the consumers' right to know what's in their personal care products, Andalou Naturals worked closely with the Non-GMO Project, compiling data on over two hundred ingredients. "We are fortunate to have such a dedicated and accomplished team, including our Director of Product Development, Alissa Berihu, who led the coordination of this brand achievement," said Stacey Kelly Egide, Andalou Naturals, CEO.
According to SPINS 2012 report, sales of Non-GMO Project verified products have surpassed $2 billion dollars annually. "It's the fastest growing label in the natural products industry," said Megan Westgate, executive director at the Non-GMO Project, "Go into any natural foods store, any product category, any shelf, and you'll find the label with the orange butterfly. This has really just happened in the last couple of years and it's continuing to grow exponentially," Westgate added.