Annie’s Naturals Launches First-ever Organic Mustards Line in February 2003

Annie’s Naturals Organic Honey Mustard, Organic Horseradish Mustard and Organic Raspberry Mustard In Natural Food Stores Nationwide

NORTH CALAIS, VT (December 13, 2002) – Founder and product developer, Annie Christopher of Annie’s Naturals today announced the introduction of the first line of organic mustards Annie’s Naturals Organic Honey Mustard, Organic Horseradish Mustard and Organic Raspberry Mustard that will be available in natural food stores nationwide in February 2003. The new collection adds to her existing line of 29 salad dressings, marinades, BBQ sauces and Worcestershire sauce.

Annie’s development of the mustards is a continuation of her tradition in creating unusual and unique flavor profiles and is a natural extension for the company in the condiment category. “My inspiration behind creating the mustards stems from the fact that an organic mustard line does not exist,” explains Annie. “Additionally, as the USDA’s new organic certification standards have been implemented and as consumer interest continues to grow, it seemed like a timely and natural next step for me in terms of product development.”

The Annie’s Naturals Organic Mustards line offers consumers the following three flavors:

• Annie’s Naturals Organic Honey Mustard is a classic mustard that is complimented by the sweetness of honey and cinnamon. Gluten-free and with a steady holding power,
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this mustard has a little sharpness that leaves you wanting more.

• For those who prefer a little more kick, Annie’s Naturals Organic Horseradish Mustard bursts with a strong, but not overpowering, horseradish flavor. With no added sweeteners, the bite of horseradish blended with garlic creates a mustard with character, and the stone-ground mustard texture will satisfy all horseradish lovers.

• For a more subtle fruity taste, Annie’s Naturals Organic Raspberry Mustard’s creamy texture and enticing color combine to make a unique kind of mustard. Made with honey and raspberry, the taste is sweet yet tart, and mixed with an almost exotic deep mustard flavor. Gluten-free, this is an appealing mustard to not only use on sandwiches but additionally on grilled vegetables, chicken breasts, turkey or pork chops.

Annie’s Naturals Organic Honey Mustard, Organic Horseradish Mustard, and Organic Raspberry Mustard are packaged in recyclable, environmental-friendly, squeezable plastic bottles with a suggested retail price of $3.19 per 9 oz bottle.

Annie’s Naturals, a family-owned, Vermont based company produces 23 salad dressings and two barbecue sauces, in addition to a vegetarian organic Worcestershire Sauce, three organic marinades, and now three organic mustards. The products have become the best-selling dressings in the natural foods market, and the top selling Goddess Dressing and Shiitake & Sesame Vinaigrette are making their mark on grocery store shelves as well.

Annie’s Naturals donates 20% of company profits to nonprofit organizations that vary from organic and sustainable farming research to local arts and educational organizations. For more information about Annie’s Naturals products, ingredients and/or recipes please visit or call 800-434-1234.

Products and images are available upon request.


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