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Ask the Experts Venue at SupplySide West

(Las Vegas, NV) November 2, 2007 – Ask the Experts venue at SupplySide West, Wednesday, November 7 from 10 a.m. to 6 p.m., and Thursday, November 8 from 11 a.m. to 5 p.m., offers a unique opportunity for show attendees to actively engage one-on-one with experts who can provide business ideas and expertise to generate new revenue. Ask the Experts booth number is #26085.

The event, co-sponsored by the Consultants Association for the Natural Products Industry and SupplySide West, features consultants with a wide range of expertise working with companies in the nutraceutical, functional food, cosmeceutical and food technology areas.

How do you find a consultant who knows your industry? The Consultants Association is a good place to start. Established in 1991, CANI is a non-profit association with nearly 50 consultant members that work in all aspects of the natural products industry covering dietary supplements, food science, and functional foods and beverages. There are strategic consultants, who help with business strategy and development, branding, marketing and government regulations. And there are tactical consultants, who focus on specific projects, such as product development, ingredient sourcing, plant reviews, and flavor enhancement.

“There are only so many areas of specialization that a company can cover, and not all circumstances fit those specialties,” points out Bruce Roberts, Principal of Flavorbiz, LLC, Copley, OH and a CANI member. “When a problem or opportunity presents itself, it’s prudent to go outside of the organization to acquire that particular knowledge base,” he explains.

According to a recent survey commissioned by and performed by Harris Interactive, 55 percent of companies have either used freelance or independent contractors or have plans to do so in the future. Of those 55 percent, one in five say they are relying on independent talent today more than they did a year ago, due to the shortage of qualified labor.

Indeed, “qualified labor” is probably the biggest benefit a good consultant can bring to the table. Unlike employees, who usually have a general yet somewhat surface knowledge of many different subjects, consultants tend to have in-depth expertise in one particular area, such as intellectual property law or food safety programs.
“Consultants provide other advantages as well,” says Karena Dillon, Consultants Association president. “Since consultants work with many companies day in and day out, they can offer an objective viewpoint when analyzing your situation. Their highly specialized knowledge makes them extremely efficient, meaning they can successfully complete projects in a timely manner.”

For more information about the Consultants Association and which consultant is right for your company, contact Karena Dillon at 559.325.7191. CANI has an online member directory at where you can contact members directly.

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