Athena Introduces “Vitality” - First Effervescent Vitamin Product Formulated for Women

PORTLAND, OR (August 6, 2002) – Athena Labs, LLC (Athena), a natural effervescent vitamin company, today introduced Vitality – the first effervescent vitamin designed for women in the US market. Vitality contains a full array of B vitamins (including B6 and Folic Acid) with five additional nutrients essential women’s health. Vitality is designed to be an instant energy boost without caffeine or sugar, and provides optimal does of key vitamins for overall women’s health and prevention of disease.

Dr. Michelle Hillis, Athena founder and CEO said, “We are very excited about releasing Vitality. Women deserve high quality nutritional products for their health and active lifestyle. Vitality provides women with a great alternative to pills and other liquid B vitamins. The effervescent form is ideal because of the increased vitamin absorption and delicious flavor. Vitality is a convenient and effective solution for women looking to support their health and increase their energy.”

Athena Vitality is bridging two of the hottest trends in natural health. Effervescent vitamins have been one of the top sellers in natural health food stores. Additionally, the women’s wellness market has shown dramatic growth. Natural foods industry analyst SPINS reported that from November 2000 to November 2001 sales of women’s wellness products rose over 40% in mainstream supermarkets. Vitality is packaged in convenient single serving sachets for women looking for quality health products that fit their busy schedule. The product is sold in boxes containing 30 servings. Retailers can also open a box and sell individual servings.

On the West Coast Vitality is distributed through Mountain Peoples Warehouse. Vitality is also available directly at

Naturopathic physician and Athena CEO, Dr. Michelle Hillis formulated Vitality. Dr. Hillis is a member of the American Association of Naturopathic Physicians and holds a doctorate from National College of Naturopathic Medicine. Dr. Michelle Hillis has a private practice in Portland, Oregon with a focus on women’s health.

Effervescent vitamins come in powders that “effervesce” or “fizz” when added to water. Effervescent vitamins are prevalent in Europe and are rapidly growing in popularity in the US. Studies have shown that effervescent vitamins provide more absorption then capsules or pills – delivering a much more effective health benefit. Effervescent vitamins are also preferable for the 30,000,000 American’s who have difficulty-swallowing solid vitamins. Athena effervescent vitamins are all natural – containing no artificial sweeteners, sugar, or preservatives.

Athena is a natural health company focused on effervescent vitamins. Founded by Naturopathic Physician, Dr. Michelle Hillis, Athena’s mission is to provide women with effective natural health solutions that fit their busy lifestyle. Athena is headquartered in Portland, Oregon.

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