Baker Dillon Group Launches Shark Attack

Fresno, CA (September 8, 2004) – The Baker Dillon Group (BDG) has launched a marketing campaign utilizing the theme, “What are you using for bait?” featuring Sharkie. The campaign will initially target the health, sports and music marketplaces.

Sharkie will swim onto the scene through Internet banner advertising on the Amin Law legal newsletter ( and make a big splash on The Exchange newsletter for the Hollywood entertainment industry. A series of Sharkie Internet post card mailings will also be part of the program.

Additional marketing elements include the launch of ad sponsorship on NPIDaily and continued updates on the Baker Dillon Group web site at

“Our goal is to create a feeding frenzy through the right combination of memorable advertising, branding, marketing, publicity campaigns and media choices,” says Karena Dillon, agency president. “We help our clients catch fresh business.”

BDG is an award-winning total involvement communications firm providing insightful thinking to transform company and product marketing into emerging brand experiences. BDG specialized expertise includes advertising, branding, marketing, graphic and web site design, promotion, publicity and Hispanic advertising and marketing.

For more information the Baker Dillon Group can be contacted at [email protected] or at (800) 570-1262.

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Source: Baker Dillon Group

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