Balance Bar(R) Expands Its Flavor Horizons; Introducing Three New Flavors to the Balance Family!

RYE BROOK, N.Y., July 29 -- In keeping with its philosophy of marrying nutrition and great taste, Balance Bar(R) introduces three equally delicious new flavors to its lineup of on-the-go nutritional bars.

The original Balance(R) Bar line now adds the all-time favorite flavor of Cookie Dough, which blends a rich cookie dough center with real cookie pieces, smothered in a rich chocolate coating.

Strawberry Cheesecake is the latest addition to the extremely popular Balance Gold(R) family, the first line of triple-layer energy bars. This revelation in flavor provides a new twist to smart nutrition by combining a strawberry cheesecake core, tasty strawberry caramel and a creamy vanilla coating.

Balance Gold(R) Crunch, which launched in January 2003, will also offer a new flavor in its line of indulgent triple layer energy bars with protein crisps. Cookies n' Creme will be the first Gold Crunch bar to offer a creamy vanilla coating around a chocolate core with cookie pieces layered in chewy fudge caramel.

"Balance Bar is committed to improving and expanding its flavor offerings," said Jean Smith, Senior Brand Manager for Balance Bar. "We recognize that our consumers have different taste needs and our goal is to continue delivering great-tasting products that provide complete nutrition."

Like all Balance Bars, each of these new flavors is based on the 40-30-30 nutrition philosophy -- a diet rich in protein with moderate carbohydrates for lasting energy. By producing a modest rise and fall in blood sugar levels, Balance Bar helps prevent an energy spike and crash. The bars contain 14 grams of protein, are fortified with 23 vitamins and minerals, and contain 200 (this varies for Gold and Crunch) calories to provide lasting energy with no artificial flavors or sweeteners and no preservatives.

The new Balance Gold, Balance Gold Crunch and original Balance Bar flavors is currently available in natural food, mass merchandise, club, grocery, convenience, drug and fitness stores. The suggested retail price is $1.39 per bar.

Balance Bar was founded in 1992. Balance(R) branded bars include Balance(R) Bars, Balance+(R), Balance Outdoor(TM), Balance Gold(R) and Balance Gold(R) Crunch.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.