Vista, California (February 1, 2006) — B&D Nutritional Ingredients, Inc. (B&D) announced today that Susie Hays has joined B&D as senior marketing director.
Hays comes to B&D from Viscent, a physician-formulated dietary supplement company in Vista, California, where she created the Viscent brand, launched marketing programs for new products and developed new alliances and new distribution channels as the vice president of business development and marketing.
Hays places a high value on long-term relationships, recognizing that those qualities are at the root of trust and confidence. She specializes in building and stewarding powerful and enduring brand images. Her work provides essential knowledge to compete, enhance customer loyalty and utilize the latest technologies to build businesses.
Bill Van Dyke, B&D’s president, said: “Susie is a great addition to our nutritional ingredient team. Her extensive marketing background along with her nutrition supplementation background provides us with another team member with a solid operating background. Not only does she understand our principals and customers, she understands their businesses and challenges. Susie will also be able to offer value-added business solutions.”
About B&D Nutritional Ingredients, Inc.
Founded in 1993 and based in Vista, California, B&D Nutritional Ingredients, Inc. is a national leader in sales and marketing of premier raw materials essential to the dietary supplement and personal care industries. B&D has a portfolio of products from leading manufacturers. These products are primarily natural antioxidants. B&D is active in several industry organizations representing the dietary supplement and personal care industries. Memberships include The Council for Responsible Nutrition, The Drug, Chemical and Allied Trades Assn. Inc., The Institute of Food Technologists and the Pacific Technology Exchange.