Be Active launches Jala frozen yogurt bars and sandwiches

The creators of Skinny Cow introduce Jala Bars and Jala Yogurt Sandwiches, delicious ice cream treats with active probiotics.


Ice Cream Innovators Marc Wexler and Sam Pugliese, first took to market in 1994 with the introduction of the scrumptious ice cream snack Skinny Cow™, offering dessert lovers something they would not only enjoy, but also feel good about. Now, seventeen years later, these creative confectioners are at it again, introducing consumers to Jala™ Bars and Jala™ Yogurt Sandwiches. Jala™ Bars and Jala™ Yogurt Sandwiches are a tasty, healthy alternative to ice cream. In fact, Jala™ Bars and Sandwiches are the only all-natural yogurt and ice cream products that contain active probiotic cultures.

Pugliese and Wexler developed Jala™ Bars inspired by the continuing growth of the yogurt category and new interest in the health benefits of probiotics. When this inspiration is fueled by the experience and success of these two entrepreneurs within the ice cream industry, the result will surely be a tasty triumph.

Indulgence without the guilt. That is the joy behind Jala™ Bars and Jala™ Yogurt Sandwiches, the all-natural frozen Yogurt Bars and Sandwiches!

Each delicious Jala™ bar is just 110 calories and rich in antioxidants and probiotics - which may help to promote healthy digestion and boost the immune system. Jala™ Bars are a good source of the calcium, with approximately 10% of the recommended daily allowance for calcium and about one third of the recommended daily allowances of Vitamins A, C and E. Jala™ Yogurt Bars come in three delicious flavors, Vanilla Blueberry Swirl, Vanilla Pomegranate Swirl, and Lemon Sweet Tea Swirl. Jala™ Chocolate Fudge Bars are one of the first ice cream products in the world to feature the potential health benefits of probiotics.

Jala™ Yogurt Sandwiches are also a good source of calcium, available in 2 delicious and low fat flavors - Vanilla Chocolate Combination and Low Fat Vanilla Sandwiches. Each Jala™ sandwich is only 140 calories and contains 2.5 grams of fat.

Jala™ Bars and Sandwiches are also a gluten-free product and Kosher. It’s no wonder people are quickly discovering the joy of Jala™.

What is Jala? Jala refers to a traditional Sanskrit term for a form of cleansing practiced in traditional yoga. “Essentially, Jala™ refers to the health benefits of the active probiotics that are in the products themselves,” quotes Marc Wexler, Be Active Brands™ co-founder. “It also refers to how you feel after having the product itself… all the delicious indulgence without any of the guilt.”

Jala™ products are packaged with 4 bars per box or 6 sandwiches per package. Each unit, bars and sandwiches, is 4 fluid ounces. Jala™ Bars are shipped 12 boxes to a case.

Jala™ Bars and Jala™ Yogurt Sandwiches are available at many retailers throughout New England and southern states such as Stop and Shop, Publix, Shop Rite, C Town Markets, D’Agustino’s Supermarkets, HEB Stores, Giant Foods, Whole Foods, and more. For a complete list of retailers or for more information about Jala™ Bars and Jala™ Yogurt Sandwiches visit:

About Be Active Brands™: Be Active Brands™, Inc. manufactures frozen yogurt and fudge bars. It offers ice creams and bars in various flavors, such as vanilla pomegranate swirl, lemon green sweet tea swirl, vanilla blueberry swirl, and chocolate fudge. The company provides its products through retail stores in the northeast regions of New York, New Jersey, Connecticut, Massachusetts, Rhode Island, Maine, Pennsylvania, Ohio, Florida, and more. Founded by the creators of Skinny Cow™ Ice Cream products, Be Active Brands™ was incorporated in 2009 and is based in New York, New York. For more information visit:

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