Beverage Company MonaVie Names Yona Fichman Regional Managing Director of Eastern Europe and Israel

MonaVie (, maker of the premier blend of the Brazilian acai berry, today announced the appointment of Yona Fichman as regional managing director of Eastern Europe and Israel.

"I am completely taken by the MonaVie vision," says Yona Fichman. "We are setting a new standard for many companies and organizations to follow. The MonaVie products are wonderful and therefore I am grateful to have the opportunity to become a part of this great company and partake in making it a world leader of the direct selling industry."

Fichman began his career in the direct selling industry in 1994, as general manager for the Israel market of another successful direct selling company. For the next 14 years, Fichman gained valuable industry experience serving in a number of key management positions, including Regional VP of South East EMEA and VP of Operations & Sales.

Fichman also served as chairman of the Israeli Direct Selling Association from 1997-2007. In this capacity, Fichman led numerous activities to increase awareness about the direct selling industry and communicate the benefits of the direct selling model of business in Israel.

Fichman received his Bachelor of Science in Industrial Engineering from Farleigh Dickinson University in the United States.

To read Fichman's full bio, visit

About MonaVie LLC

MonaVie is a direct seller of nutritional beverages made from unique blends of nature's superfruits, including the Brazilian acai berry. Launched in 2005, MonaVie was created by a team of partners with extensive backgrounds in the direct selling industry and with health products. Cumulative sales topped $1 billion in 2008, and MonaVie now operates in 12 countries, with international expansion continuing.

Developed with a philosophy of Balance-Variety-Moderation, MonaVie(TM) brand products deliver phytonutrients and antioxidants to promote and maintain a healthy and active lifestyle. MonaVie was named No. 1 in the Food & Beverage category on the 2009 Inc. 500 list of the fastest-growing private companies in America, and is one of the largest consumers of the acai berry outside of Brazil.

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