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Bhakti Chai launches ready-to-drink product line

Bhakti Chai announced the release of their newest product line: Iced Bhakti Ready-to-drink bottles of pre-mixed, chilled, spicy masala chai—out just in time for summer enjoyment and available in the beverage coolers at Whole Foods and Vitamin Cottage Stores.

Bhakti Chai
 announced the release of their newest product line: Iced Bhakti Ready-to-drink bottles of pre-mixed, chilled, spicy masala chai—out just in time for summer enjoyment and available in the beverage coolers at Whole Foods and Vitamin Cottage Stores. The 16 ounce iced chai beverages are available in original, semi-sweet, coffee blend and decaf. All four flavors feature the same fresh-pressed ginger and fiery spices that give Bhakti Chai the distinctive tastes and aromas appreciated by loyal Bhakti Chai fans, like author Joan Borysenko—who claims, “Bhakti Chai is pure amrit…the nectar of the gods.”

On June 23, 2011 Founder and CEO Brook Eddy accepted a leading award from Colorado Biz Magazine for Bhakti Chai being named one of the “50 Colorado Companies to Watch” Bhakti was also recognized in 2010 by the Boulder County Business Report as “one of the fastest-growing small businesses in the Boulder area, with 474 percent revenue growth” and was selected by Boulder Weekly readers as a 2011 “Best of Boulder” winner.

Founder and CEO, Brook Eddy says of the new ready-to-drink Bhakti Chai, “Spicy is the new refreshing! We’re thrilled to offer the only fresh chai ready to drink on the market for those on the go to enjoy a cool and spicy morning wake up drink or an afternoon pick me up retreat.”

Just last month Bhakti Chai introduced its new, easy grip and pour, quart bottles of their acclaimed chai concentrate, which is sold at Whole Foods, Vitamin Cottage and a variety of six western states’ health food stores and independent grocers—as well as sold online and shipped directly. The new, slim-necked bottles are much easier to serve from than the previous wide-mouthed quart jars—and are now both effortless to manage and have greater esthetic appeal. To further encourage and support sustainable behavior in their devoted customers, Bhakti Chai designed a label that may be easily peeled away so that the bottles can be reused as flower vases, serving containers—or recycled.

Bhakti Chai concentrates are also available in gallons for cafés and restaurants - which comprise about 60% of Bhakti Chai’s business. Quart sizes are available of the original chai, decaf, unsweetened, and a coffee blend. The coffee chai uses a cold brewing process to extract the unique smooth flavor from organic coffee, while omitting bitter acidic oils—which creates a caramel backdrop to the warm gingery cardamom flavors of Bhakti.

Bhakti Chai has also collaborated with the Boulder Ice Cream Company—another fervently organic and sustainable business—to create a creamy ginger cardamom ice cream with dark chocolate morsels.

All of Bhakti Chai’s key ingredients have been selected for their healthful and revitalizing benefits.

A generous portion of all Bhakti Chai annual profits are distributed to charitable organizations serving women and girls and promoting sustainable practices and education, including the Global Fund for Women, and The Gathering Place among others. Last year Bhakti Chai gave away 20 percent of its profits to charitable organizations.

Eddy says of her corporate philosophy, which embraces the essence of the Sanskrit word Bhakti (pronounced Baak-Tea)—meaning devotion through social action, "It feels good to know you can build a sustainable business and invest in nonprofit organizations while being a profitable business.

What started out as a home-brewed, hand-bottled chai—only given as Holiday gifts to friends and family—evolved into a successful and thriving premium chai enterprise that has been featured in Reuters5280 Magazine, and the Denver Post.

Bhakti Chai is magnifying its reach and revenue each year with expansion into new markets, garnering new customers and adding more distributors. All of this is being done by a single mom of young twins and former nonprofit director who possessed a strong desire to share her enjoyment of the “special” (masala) chai she discovered while in India. What Brook Eddy is building – a sustainable, organic, philanthropic, progressive chai beverage company—is Bhakti.

About Bhakti Chai

Bhakti Chai began operations in 2006, when founder and CEO Brook Eddy took her appreciation for the spicy chai she discovered in India from her personal kitchen in her Nederland, CO home into a commercial kitchen operation in Boulder that grew steadily over 2 years. Soon after, sales began to double—then triple—driving Eddy to open a full-time, commercial brewing operation in Longmont, CO, and employ a staff of eleven people. Five years from its founding, Bhakti Chai is now available to buy in stores, restaurants or tea and coffee houses in nine states in the Rocky Mountain Region and is poised to hit $2 million in sales this year (2011) with the product line extensions like Iced Bhakti ready-to-drink and Bhakti Ice Cream.

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