Expanding its product offerings, BioCell Technology, LLC introduces BioCell Hoodia™ an authentic hoodia gordonii sourced exclusively from the Kalahari Desert in Southern Africa where hoodia gordonii is native. The use of hoodia gordonii from this region has long been known for its appetite controlling properties. In the mid-1990’s, the South African Council for Scientific and Industrial Research (CSIR) conducted studies on the Hoodia gordonii, one of the native foods in South Africa, and noticed that this particular plant helps animals lose weight. About a year later CSIR isolated a phytochemical in Hoodia—now known as P57— which is thought to be one of the actives in Hoodia Gordonii responsible for its appetite controlling effects.
Analytical methods have been developed by specialists in the field of phytochemistry to identify authentic hoodia gordonii using digital photo-microscopy (DPM), high performance thin-layer chromatography (HPTLC), macroscopy & high performance liquid chromatography (HPLC).
Unfortunately the industry has been flooded with adulterated and misrepresented materials purported to be hoodia gordonii or hoodia 20:1 extracts. Manufacturers need to exercise caution when choosing a quality supplier of “real” hoodia gordonii ensuring it passes specifications for identity and quality. Each batch of BioCell Hoodia is tested by an independent laboratory via three measures (HPLC -P57, TLC, and Microscopy/Macroscopy) to verify authenticity and quality.
For more information on this innovative dietary ingredient visit www.biocelltechnology.com.
BioCell Technology, LLC is in the business of researching, developing, branding, marketing, and distributing novel dietary ingredients that promote quality of life. It is the exclusive supplier of BioCell Collagen II®, BioCell Hoodia™, i-Sabi®, and EstraFlex CMO™ branded ingredients, which are available for display on its client’s labels to market under their own brand name or formulas. For more information on BioCell Collagen II®, please contact Toni Dizon at BioCell Technology, LLC at (714) 632-1231, or visit them at www.biocelltechnology.com.