Going beyond the usual practice of celebrity endorsements that capitalize on mere looks and fame, Bioenergy Life Science chose to assemble top US Olympic sports athletes who use its patented ribose as an integral part of their training regimen and incorporate it in their lifestyles to demonstrate the true effectiveness of the ingredient in extremely physical conditions. Aptly called Team Bioenergy Ribose, the Olympic athlete brand ambassador campaign includes decathlete Bryan Clay, rower Susan Francia, and triathletes Greg and Laura Bennett.
“We are proud to put together this team,” says Gabe Herrick, the man behind Team Bioenergy Ribose. “As leading athletes in their respective sports, they embody the promise of taking Bioenergy Ribose: Better energy, better performance.”
One of the biggest challenges in marketing any functional ingredient is to answer the one key question: Does it actually work? Bioenergy Ribose answers this question with a resounding ‘YES!’ Clinically-proven safe and effective, Bioenergy Ribose is demonstrating at NPEW that through a team of professional athletes, not only does the ingredient pass the stringent standards for Olympic use, it also provides real-life results under the most extreme conditions.
Bioenergy Ribose powers the team throughout intense training and competition by stimulating the synthesis of adenosine triphosphate (ATP). ATP is the essential energy compound found in every cell in the body, improving energy levels, fighting fatigue and boosting cardiovascular functioning. Bioenergy Ribose is designed to help increase physical performance, and overcome pain, exhaustion and soreness resulting from muscle overexertion and energy drain – all key factors that play in every athlete, let alone one that competes in the Olympics.
“Energy depletion is a top concern for athletes,” explains Herrick, who serves as the Olympic Athlete Brand Ambassador Campaign Liaison. “Because athletes engage in competitive, high-intensity activities, they deplete their cellular energy pool faster and re-supplying that energy is slow, metabolically costly and can negatively impact muscle performance.” As the company’s Director of Marketing and Sales, Herrick points out that the athlete campaign serves as a perfect and engaging example of how Bioenergy Ribose provides safe and effective results.
This is the second staging of Team Bioenergy Ribose at the Natural Products Expo West (NPEW). In 2010, Bioenergy Life Science launched US Winter Olympians speed skater Katherine Reutter, who achieved both bronze and silver medals, and bronze medalist, freestyle skier Shannon Bahrke as team members. At this year’s NPEW, the Ribose Company is drumming-up Team Bioenergy Ribose’s participation in the summer games in London.
Each and every member of Team Bioenergy Ribose is a World Champion and an experienced Olympian in their sport. Decathlete Bryan Clay is looking to regain the title of “World’s Greatest Athlete” which he previously earned at the World Championships in 2005 and again at the Beijing Olympics in 2008. Laura and Greg Bennett, each multiple time World Champions, are looking to prove once and for all that they are the “World’s Fittest Couple” by taking top honors in the triathlon. As a star in the team sport of rowing, Olympic gold medalist and four-time World Champion Susan Francia is hoping to repeat the success she experienced in Beijing and retain her ranking as one of the best in her sport.
To find out more about the athletes and how Bioenergy Ribose helps power them through their intense physical training and competition, stop by BOOTH #421 at NPEW in Anaheim, March 8-11. Tom VonderBrink, President of Bioenergy Life Science, and Gabe Herrick, Director for Marketing and Olympic Brand Ambassador Liaison will be there for interviews.
What is Bioenergy Ribose™?
Bioenergy Ribose, designated by the FDA as GRAS (Generally Regarded As Safe), is the only patented brand of Ribose, a simple sugar that facilitates the natural process of energy production. Bioenergy Ribose stimulates the synthesis of adenosine triphosphate (ATP), the essential energy compound found in every cell in the body, improving energy levels, fighting fatigue and boosting cardiovascular functioning.
While the body naturally produces ribose, physical stress can deplete the body’s natural stores, and the body’s process for replenishing ribose produces undesirable consequences, including the production of lactic acid. Using a supplement that contains Bioenergy Ribose can help prevent the aches and soreness associated with elevated levels of lactic acid, allowing athletes to train harder for longer.
About Bioenergy Life Science
Bioenergy Ribose has achieved GRAS (Generally Recognized as Safe) status from the U.S. Food and Drug Administration. The privately held, Minneapolis-based life sciences company has amassed a large body of scientific literature on the uses of Ribose for people across all age and health categories. Bioenergy Ribose is used by millions worldwide in leading functional foods such as energy bars and beverages. Currently, Bioenergy Ribose is included as an ingredient in hundreds of products worldwide, including in supplements by Nutri-Health and Douglas Labs. The company’s core technology lies in the development and commercialization of products based on the physiological benefits of Bioenergy Ribose for health and wellness.
For more information about Bioenergy Ribose, call (877) 4RIBOSE or visit www.bioenergyribose.com.