HUDSON, NY – Paul Ross, founder and CEO of Bioforce USA, has announced the appointment of Pierce Siousatt as Vice President of Retail Relations, a new position for the firm.
Siousatt will focus on increasing the number and type of in-store activities to support Bioforce USA’s retail partners in attracting a higher number of customer interactions and subsequent increased loyalty. He will concentrate on building fluent relationships with the natural product/health food retailer community through the creation of innovative partner programs and communications services.
“I am extremely pleased to once again be associated with Pierce as a colleague,” says Ross. “We have a long and enriching relationship in the natural products industry where we teamed to market a very successful personal care brand. Pierce’s natural talent to work with retailers by placing their priorities as his, and ensuring support, is unsurpassed. Pierce also has a keen ingenuity for creating excitement around a brand. We welcome him to the Bioforce USA family.”
Says Pierce, “Bioforce USA is a distinctive natural products company that is devoted to bringing consumers the most effective European botanical supplements and bodycare lines through the natural health retail channel. As more consumers continue to incorporate botanical-based health prevention into their lives, I am excited to help retailers provide safe, pharmaceutical-grade solutions.”
About Pierce Siousatt
Pierce Siousatt spent five years as CFO and New Business Development Director for Abkit, a natural personal care company. He then went to the powerhouse marketing firm of Ogilvy & Mather, followed by Citigroup as Vice President of New Product Development, where he launched the bank’s first commercial credit product and honed his skills in marketing, finance, and risk management. In 2000, Pierce joined Auriemma Consulting Group, where he contributed his expertise in marketing, strategic alliance development, and financial strategies.
About Bioforce USA
Propelled by the knowledge that botanical-based products enhance both specific health goals and overall vitality, Bioforce USA has created long-term strategic alliances with venerable European manufacturers of product lines that have years of clinical research support for safety and efficacy, plus years of repeat consumer use. Bioforce USA has brought these lines, which include A. Vogel, Sanhelios, Herbatint and L’Erbolario exclusively to the United States for distribution through natural products and health food stores.