GHENT, NY -- Bioforce USA has announced the appointment of Pierce Sioussat as President of the company. Sioussat, who joined Bioforce USA in January, 2005, had previously served as a Vice President and company principal.
“Pierce brings a wealth of experience and important relationships both within the industry and from his years outside the industry in marketing and finance,” says Paul Ross, Chairman. “Our European manufacturing partners are especially excited about Pierce assuming this responsibility and look forward to working with him to continue to build their natural products brands here in the U.S.”
Sioussat first became involved in the natural health products industry in 1989 as a consultant to ABKIT, Inc., a company he ultimately joined as Chief Financial Officer. Mr. Sioussat began his career with advertising giant Ogilvy and Mather, where he spent four years before moving to Citibank, where he spent eight years and was primarily responsible for new product development marketing in the company’s credit card division. Since 1989 Sioussat continued his involvement in both the financial services industry and the natural products industry.
About Bioforce USA
Bioforce USA is the exclusive distributor of some of the industry’s most notable brands, including the Bioforce® line of A. Vogel herbal and homeopathic remedies from Switzerland, the Sanhelios® line of higher dose supplements from Germany, Herbatint® natural hair color and hair care from Italy, SECURE® non-water soluble denture adhesive from Austria, Organic & Nature® non-toxic cleaning products and L’Erbolario® bath and body care products from Italy.