Bioriginal Offers Innovative New Heart Health Product

Bioriginal has added another innovative flax-based combination to its ‘BioFlaxElite™’ range, following the successful launch of ‘BioFlaxElite with cranberry’ at this year’s Vitafoods exhibition in May. Combining the synergistic benefits of organic flaxseed with oat beta glucan, Bioriginal’s new BioFlaxElite with beta glucan aims to improve heart health by lowering LDL cholesterol, aiding in the reduction of cardiovascular disease.

The heart healthy properties of oats are increasingly well recognized and food manufacturers are seeking oat-based ingredients to add a healthy banner to their products. Oat beta glucan has been shown to reduce the risk of cardiovascular disease by lowering total cholesterol and low-density lipoprotein (LDL), ‘bad cholesterol’. It is approved for a cholesterol-lowering health claim in the UK, Sweden and the USA.

Flax is the richest plant source of the omega-3 alpha-linolenic acid (ALA). Extensive research has shown that ALA is extremely beneficial for the heart. Not only is flaxseed a valuable source of ALA, but it also contains high quantities of fiber, which has been reported to help lower triglyceride and cholesterol levels.

Combining the wholesome image and proven cardiovascular benefits of the oat with the well-established heart-healthy properties of omega-3, Bioriginal has created a product with immense consumer appeal. The synergistic effects of the two ingredients offer enhanced functionality.

Commenting on the new product, Adrian Hughes, director of new business and technical support at Bioriginal, said: “Omega-3 and oats both have a great reputation in terms of cardiovascular health and much has been written about their beneficial effects. By combining the two, this latest launch represents a powerful tool in the fight against heart disease. This is the second in our BioFlaxElite range and other combinations are being considered.”


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