Brain Twist(TM)'s Introduces Immune Boosting Beverage With FreshCan(R) Technology

NEW YORK, Oct. 6 /PRNewswire/ --Beverage industry innovator Brain Twist Inc. has announced the launch of a revolutionary new product, Defense(TM) Vitamin & Mineral Supplement. Defense is a vitamin and mineral enhanced immune boosting beverage utilizing ground- breaking FreshCan® technology, a patented delivery system specifically developed to contain an air- and water-tight plastic container called the FreshCan Wedge. The FreshCan system stores the unique blend of vitamins and minerals in its protected environment until activated by the consumer. With FreshCan technology, the vitamins are not dissolved in the beverage until the tab is pulled activating the FreshCan Wedge, ensuring maximum potency and immune boosting efficacy.

According to independent research scientist Dr. Stewart Gibson, "In our busy lives it is virtually impossible to avoid situations where we may be exposed to flu virus so it is important to be in the best condition to resist infection as much as possible. Defense helps build your immune system to keep you in top cold and flu fighting form during the upcoming cold and flu season."

The FreshCan Wedge stores time- and liquid-sensitive vitamin supplements that can now be held in a dry state avoiding contact with the beverage until the tab of the can is pulled, initiating the mixing process. The sound and fizz you hear are the vitamins and minerals mixing with the beverage allowing for a fun user experience and the freshest, most powerful way possible for consumers to enjoy immune-boosting supplements in an effervescent beverage on the market today. The clink, clink, clink you hear when you rock the can from side to side let's you know that FreshCan's specialized delivery system wedge is inside.

"Scientific studies have clearly demonstrated that vitamins are not stable in normal beverage products and that the longer they stay in contact with liquid, the weaker they become," Gibson noted. "Such sensitive substances begin to degrade and lose potency almost immediately when mixed with the liquid beverage at the time of production. In addition, shelf life and exposure to light promote further loss of their potency."

Defense Vitamin & Mineral Supplement in Natural Orange or Lemon Lime flavors contains a unique formulation of Zinc, Vitamin C, Throat-soothing Pectin, Vitamins A, B2, & E and Calcium to help defend against germs like those that cause colds and flu.

"We are extremely excited about the outcome of our partnership with Degussa and Ball," said Larry Trachtenbroit, President, CEO, "Defense Vitamin & Mineral Supplement is the synergistic result of new technologies combining in a product that offers consumers the most potent levels of vitamins and minerals attainable in a beverage with the added benefit of convenience." He continued, "We envision a whole new platform of functional beverage products based on FreshCan technology."

Dr. Ralf Jager, Manager, VP Marketing and Sales with Degussa FreshTech Beverages added, "FreshCan technology is 'pulling the tab' on a completely new market segment. We believe that it is the biggest breakthrough in beverage packaging since the ring-pull itself. It paves the way for a paradigm shift in how we think about what can be delivered as a beverage product".

Defense Vitamin & Mineral Supplement is available in as a 14.5 fl oz serving with a suggested retail price of $2.49 and will be on-shelf this fall nationally at 7-Eleven stores, and in retailers throughout Metro New York up through the Capital Region.

Keep yourself in peak physical condition all year long and help ward off germs and viruses that can cause colds and flu anytime, any season, with Defense. Remember ... Your best offense is a strong Defense!

About Brain Twist

Founded in 2004 in New York, Brain Twist, Inc. is the first beverage industry matchmaker that connects and collaborates with the best talent in the industry, including thought leaders, partners and vendors, to innovate, develop and market unique consumer beverage products. Brain Twist offers an innovative brand portfolio of a wide variety of consumer products, including Cinnabon(TM) super-premium lattes. For more information about the company and products, please visit

About Degussa FreshTech Beverages

Degussa's Creavis Technologies & Innovation unit, whose work focuses on new technologies, applications and system solutions for future markets, established Degussa FreshTech Beverages in June 2005 to market the revolutionary FreshCan® technology, a beverage can that contains an air- and water-tight plastic container called the FreshCan® Wedge(TM), to the beverages industry. Located in Milwaukee, WI, Degussa FreshTech Beverages joined forces with beverage industry innovator Brain Twist, and Ball Corporation, a leading supplier of metal and plastic packaging to the food and beverage industries, in creating Defense(TM) Vitamin & Mineral Supplement, a vitamin and mineral enhanced immune boosting beverage, the FIRST to utilize Degussa's ground-breaking FreshCan technology. For more information about the revolutionary FreshCan technology, please visit

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