Integrated Marketing Group's co- founder and partner, Jeff Hilton, has been invited to discuss the timely topic of sustainability messaging and other forms of green marketing at this year's Natural Products Expo West trade show in Anaheim, Calif. As part of the show's Educational Seminar series, "Natural Products Marketing: Getting Lean and Green" will be co- presented by Hilton and fellow veteran marketer Jon Goldman on Friday, March 6 from 8:30 to 10 a.m. in room 207B of the Anaheim Convention Center.
Hilton will review the state of green and sustainability-focused marketing, particularly as it impacts America's growing LOHAS segment, and discuss both the benefits and dangers of adopting a green marketing philosophy. Attendees will learn how to position their companies to capitalize on green trends, and learn the best way to communicate that positioning by tapping into key consumer attitudes and behaviors related to health and sustainability. Hilton will profile case histories that have proven effective in bolstering green brand images and offer attendees ideas for new behaviors that can enhance consumer brand value.
"Sustainability messaging and other forms of green marketing represent tremendous market opportunity and equally-significant risk of failure," stated Hilton. "Session attendees will learn how to strengthen their brands by leveraging such sustainability trends, while still maintaining customer loyalty and trust."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course.
Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com for additional branding articles and resources.
About Expo West and SupplyExpo:
Natural Products Expo West (www.expowest.com) serves the healthy lifestyle industry by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products. SupplyExpo connects every link in the value chain in the global health and nutrition industry – from new developments in branded ingredients, raw materials, technologies, and manufacturing services to finished goods showcased at its sister show, Expo West. For more information, visit www.supplyexpo.com