(May 25, 2004, Acton, Ontario) -- Purity Life is pleased to be appointed as an additional distributor of the CARBORITE® brand of products in Canada effective May 23, 2004. CARBORITE is one of the leading brands of low carbohydrate snacks and meal solutions in the US and Canada. “We’ve got products that we’re proud to introduce to Canada and we feel that by appointing additional distribution partners like Purity Life this will only help us reach more Canadian consumers”, explained CARBOLITE Foods Inc., CEO, Roeland Polet.
CARBOLITE Foods Inc., the manufacturer of the CARBORITE® brand, has experienced double digit growth over the past six years in the U.S., due mainly to their unique offering of great-tasting, high quality snacks and treats that meet the ever-changing needs of today’s consumers in their quest for a healthier lifestyle. This, along with the dramatic consumer movement to find “low carb” products, has helped fuel the company’s aggressive growth during this period. “As one of the fastest growing low carb brands in Canada, in a category with explosive growth, this will be a real asset for both Purity Life and the retail customers that we service across Canada”, said David Chapman, President, Purity Life Health Products Ltd.
CARBOLITE Foods has experienced success with a limited number of products in Canada for the past two years (four chocolate bars SKU’s are now available nationwide). “Given this success, CARBOLITE Foods will now expand its presence in the market with both new products (16 total bilingual products by June 2004) and new distribution partners to continue to supply the Canadian demand for great tasting low carb products”, says Polet.
Founded in 1984, Purity Life Health Products is a privately held company located in Acton, Ontario. It is Canada's largest independent natural health products provider and employs over 150 Canadians. It imports and distributes over 6,000 of the finest quality products from around the world, including supplements, body care products and select food items. For more information about Purity Life, please visit www.puritylife.com.
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