MINNEAPOLIS - Cargill Health & Food Technologies (H&FT) has launched www.corowise.com, a Web site devoted to increasing consumer awareness of CoroWise™ phytosterols. “The site is part of H&FT's ongoing product education program and shows one way we are supporting our ingredient brands with healthcare professionals and consumers in the marketplace,” said Steve Snyder, vice president, sales & marketing, H&FT.
CoroWise.com features product information, frequently asked questions about cholesterol and the cholesterol-lowering benefits of phytosterols, and important links to such sites as the American Heart Association and the U.S. Food and Drug Administration.
Cargill H&FT's CoroWise™ phytosterols brand encompasses a full range of phytosterol esters and free phytosterols. CoroWise™ phytosterols are derived from all-natural plant sources and can be formulated in foods, beverages and dietary supplements. Phytosterols, when part of a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease by lowering cholesterol levels.
“CoroWise™ phytosterols can easily be added to great tasting, convenient, heart healthy foods and beverages,” said Hank Wong, CoroWise™ phytosterols product manager, H&FT.
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill, Incorporated is an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 98,000 employees in 61 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.