Changes to make site faster, easier and more informative

Enhancements make it easier than ever to stay informed about the benefits of lycopene and other natural tomato phytonutrients

LycoRed Natural Products Industries, Ltd. is unveiling a re-designed Web site that is easier to navigate and contains more timely information than ever before. The changes further enhance the popular site,, that has doubled its visitor volume in the first eight months of 2002.

The improved site is separated into four distinct areas aimed at meeting the needs of the four user groups: manufacturers / marketers, health professionals, consumers and the media, who all use the site regularly as an important resource for research and general information about Lyc-O-Mato® and other LycoRed products, lycopene and other natural tomato phytonutrients. There is new content specifically targeted to each user group, and there will be more frequent updates as new information becomes available.

Areas that have been reorganized for easier use include the Reference Library and Retail Products Showcase sections, as well as the resources available to the press.

Big improvements have been made to the popular LycoNews, a monthly e-newsletter sent to thousands of subscribers. Those interested in receiving LycoNews can now add themselves to the subscription list, and choose to receive the e-newsletter in a non-HTML format. This will open the subscription list – which has already doubled since January 2000 -- to even more people. Previous issues of LycoNews are now available via an online archive.

“These improvements will make it easier for visitors to find whatever information they are looking for, and to receive continuously updated information via LycoNews,” said Scott Larkin, LycoRed’s director of marketing and business development. “This is becoming vitally important as scientists and medical professionals continue to explore the benefits of lycopene and natural tomato phytonutrients, and as their research results continue to make headlines.”

Media Note: For more information, please visit or contact Mike Danielson at Media Relations, Inc. at (612) 798-7214.

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