Chris Lieto helps to launch the Astavita gala retailer breakfast event at Natural Products Expo West

Mount Laurel, NJ, April 10, 2006 - Chris Lieto, three time Ironman champion, was guest speaker at the Astavita retailer breakfast, held in Anaheim, California at the Natural Products Expo West on March 25, 2006 at which more than 300 retailers attended.

The breakfast, sponsored by Astavita, the maker of supplements containing AstaREAL® astaxanthin, began with a rousing performance of 6 Japanese Taiko drummers. This was followed by an inspiring talk given by Chris Lieto on how he entered the triathalon world of competition and overcame adversity. Lieto summarized ".... if you commit to things and you focus and visualize what you want to accomplish then you can go out and do those things."

Lieto also talked about how Astavita Astaxanthin helped with his strenuous training. Lieto explained, "For me the Astavita product has helped through those stressful times, the stress that my body goes under physically..." And later in response to a question Lieto replied, ".... originally when I first started taking it I noticed immediate response in recovery time. Now it has become such a routine activity that it seems normal because I have been taking it daily." Lieto's next Triathlon competition is Ironman Japan on May 28, 2006.

The second breakfast speaker was Tim Chapman, MD who gave an informative and thought provoking presentation on the importance of taking proactive steps in preventing the degenerative process which leads to so many disease conditions. He stressed the importance of education and understanding of the benefits of nutritional entities as a link to the end user and support against the effects of the degenerative process. Chapman further described why astaxanthin was such an important and supportive component, both as a primary active for direct benefit and in a secondary role synergistically with other dietary supplements.

The breakfast concluded with prizes for which the four luckiest winners received TREK mountain bikes, similar to the bike that Lieto trains on.

Astavita is a global brand of supplements newly introduced into the US market. The Astavita product line includes Astaxanthin, Skin Defense Complex and Virgin Salmon Oil, each containing AstaREAL® the Fuji brand of astaxanthin. Fuji Chemical Industry of Japan is the world leader in the production and research of natural astaxanthin with futuristic and state of the art cultivation facilities in both Hawaii and Sweden. For more information contact Astavita at 1-800-507-4011 or

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