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Chromium Picolinate Shines as Latest Addition to Nature’s Harmony® Brand

Endorsed by experts for its ability to help maintain healthy glucose levels

Acton, ON: Natural health retailers and consumers can count on the Nature’s Harmony® brand to offer the latest innovations in health supplements. With the introduction of Chromium Picolinate into their already diverse line up, Nature’s Harmony® can now lead the charge of an emerging category related to blood sugar management and insulin resistance, a worldwide epidemic affecting approximately 190 million people.

In December 2004, U.S. President George Bush offered a remarkable public endorsement of Chromium Picolinate when he signed a bill into law that stated, “chromium picolinate can restore normal glucose metabolism by enhancing insulin sensitivity,” and encouraged the National Center for Complementary and Alternative Medicine (NCCAM) to expand its chromium research program. The bill supports findings for chromium supplementation in delaying the onset of diabetes in certain high-risk populations including Native American and pediatric populations, and calls for further research into cost effective solutions to this growing health concern.

Matthew James, VP of Sales & Marketing at Purity Life hopes this endorsement will spark discussion and interest in Chromium Picolinate. “in early 2004, after reviewing the research available it became clear to us that Chromium Picolinate was going to be a major player in managing blood sugar and reducing the risk of insulin-based diseases such as type 2 diabetes. We started the process of adding it to our line up. Our aim is for Nature’s Harmony® to be on the forefront of growing categories and our new Chromium Picolinate places us there, front and centre.”

Chromium Picolinate, an essential trace mineral, is recognized as a safe and effective supplement for people with insulin resistance and at risk for type 2 diabetes. Recent research shows Chromium Picolinate supplements enhance the action of insulin and help regulate blood sugar levels by supporting insulin’s ability to bind to insulin receptor sites. Low chromium levels have been linked with increased risk of type 2 diabetes, gestational diabetes, obesity and cardiovascular disease.

Nature’s Harmony®: Where Science and Nature Come Together

Chromium Picolinate: To maintain healthy glucose levels

• Available in 90-capsule size in both 200 mcg and 500 mcg per capsule

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Katherine Zia

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