Chrysantis Brings 'Father of Carotenoids' to NNFA Show

Dr. John Landrum To Speak On Carotenoids, Including Zeaxanthin

West Chicago, IL (May 19, 2006) – Chrysantis, Inc. the first company to offer natural zeaxanthin for eye health, is sponsoring an inspiring educational session at the NNFA Show. Dr. John Landrum, who is largely credited with initiating study of carotenoids, will give a presentation on July 14th at 3:00 PM entitled “The Importance of Zeaxanthin and Lutein to Eye Health”.

Dr. John T. Landrum is a Professor and Carotenoid Researcher in the Department of Chemistry at the FloridaInternationalUniversity. His work on carotenoids has influenced much of the body of science that has led to this category being an important one in dietary supplementation. Dr. Landrum is on the Executive Committee of the International Carotenoid Committee, a member of the Working Group on Macula and Nutrition since 1997 and has published dozens of articles, many dealing with carotenoids in eye health.

In his presentation Dr. Landrum will explain how zeaxanthin and lutein are actively accumulated in the eye. It is widely accepted that those carotenoids protect the retina and lens from the effects of photo-oxidative damage, filtering light and reducing the levels of harm blue light reaching the photoreceptors. Increased consumption of zeaxanthin and lutein reduce the risk of age-related macular degeneration and age-related cataracts. Attendees will gain an understanding of why and how carotenoids play a key role in vision health.

Chrysantis, Inc., a wholly owned subsidiary of Ball Horticultural Company based in West Chicago, IL, is dedicated to developing high-quality plant-based products for dietary supplement manufacturers and the functional foods industry that will enhance human health. Family-owned Ball Horticultural Company has been researching, breeding and selling the highest-quality flower seed varieties for 100 years.

For more information, call 630 588-3474 or visit

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