Global specialty chemicals supplier Cognis has been recognized for its Corporate Communications with eight awards at three separate ceremonies. At this year’s League of American Communication Professionals (LACP) Spotlight Awards in California, the image brochure “A day in the life” was awarded Platinum in the "Most Creative" section, and Gold overall, while the company’s 2005 annual and sustainability reports won Silver awards. The “Feelosophy” marketing campaign was also a success with award juries: at the LACP ceremony, the campaign as a whole won a Gold award , and the brochure a Silver. The ad campaign also won Gold at the Galaxy Awards in New York, and the Ad-Q Award, which is given on the basis of votes cast by readers of the industry magazine “Happi”.
Over 900 campaigns from around the world were entered for this year’s LACP Spotlight Awards for print, video and web communications. The “A day in the life” image brochure, which illustrates how consumers comes into contact with products containing Cognis ingredients throughout the course of an average day, won a Platinum award in the "Most Creative" category, and Gold overall. By showing what sort of consumer products contain Cognis products, the brochure explains the company’s highly complex business in terms that the average reader can understand.
Cognis’ annual and sustainability reports also did very well at the Spotlight Awards, with both publications scoring 93 out of a possible 100 points, and winning Silver awards. This is the fourth time that the reports have been recognized by the LACP.
Multiple awards for “Feelosophy”
The new “Feelosophy” marketing campaign run by Cognis’ Care Chemicals Strategic Business Unit has also achieved international success. The central creative element of this campaign is the striking “Feelosophy” logo: the different design of each letter in the word neatly represents the variety and extent of the company’s expertise, and shows how it meets the wellness needs of the market. For example, the flower petals in the letter “H” symbolize effective natural anti-wrinkling treatments, and the glossy lock of hair in the letter “S” represents vitalizing effects.
The centerpiece of the campaign, the “Feelosophy” brochure, won a Silver Spotlight award from the LACP, and the accompanying ad campaign received no fewer than three awards. It was a winner both at the LACP ceremony, and at the Galaxy Awards in New York, where it won Gold. Out of 550 entries here, the jury selected only one Gold, Silver, Bronze and Honors winner in each category (categories included corporate brochures, ad campaigns, PR and Internet). Readers of the leading industry magazine “Happi” also voted the “Feelosophy” ads the winner of the prestigious Ad-Q Readership Award.
Comments Peter Wallscheid, Head of Marketing Communications and Corporate Advertising: “The awards we have won reflect our efforts to bring emotional appeal, creativity and visual impact to specialty chemicals advertising.”
All the campaigns were produced in conjunction with Düsseldorf-based agency XEO Creative Communication.
Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 8,000 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, textiles, as well as agriculture and mining. The company holds a 50-percent stake in the joint venture Cognis Oleochemicals, one of the world’s leading manufacturers of oleochemicals.
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2005, Cognis recorded sales of 3.18 billion euros and an Adjusted EBITDA (earnings before interest, income taxes, depreciation, amortization and exceptional items) of 356 million euros.