Oct. 1, 2004, Las Vegas, Nev. -- “Now is the time to leverage consumers’ growing fascination with health-enhancing ingredients for beauty from the inside-out,” Sybille Buchwald-Werner, PhD, Research Manager, Cognis Nutrition & Health (Germany), said today during her presentation at the SupplySide West international trade show and conference in Las Vegas. “Only innovative products with proven effects and properties will be able to retain their marketing edge in the face of competition from ‘me too’ products.”
In her overview of hot products and market trends impacting consumer interest, Dr. Buchwald-Werner offered insights on the strong demand for botanicals and antioxidants. “More and more people are realizing that what they put into, as well as onto, their bodies is important in achieving healthy skin, hair and nails, a trim body and good muscle tone. Such ‘virtues’ are much-valued in a society that’s increasingly preoccupied with appearance.” According to market research company Mintel, looking young is the most important factor for cosmetics consumers across the United States, Europe, and Japan. Dr. Buchwald-Werner pointed out that more education is needed to build awareness on how busy lifestyles, environmental factors and unbalanced diets can influence health as well as skin and hair. Her presentation focused on the body-firming and skin benefits of high quality plant extracts, TONALIN(R) conjugated linoleic acid (CLA), antioxidants including COVITOL(R) natural-source vitamin E and carotenoids like BETATENE(R) natural mixed carotenoids and XANGOLD(R) natural lutein esters.
“Skingestibles” -- those ingredients ingested in the form of dietary supplements, functional foods or drinks – have been shown to nourish the skin from the inside. A range of products are now available offering benefits including anti-aging, sun protection, skin-lightening, body-firming and toning, anti-cellulite, moisturizing and soothing.
A Mintel report looking at future food trends predicts a big rise in beauty foods and drinks, offering such benefits as collagen generation or hair and nail strengthening. Such functional food products are already very popular in Japan, where they’re available as biscuits, sweets, yogurts, teas and soft drinks.
Women are the primary target group for the beauty inside concept. “For the body-conscious yet diet-weary, this new ‘inside-outside’ concept that puts the accent on fat loss, not necessarily weight loss, makes TONALIN(R) CLA an excellent ingredient for body composition products, ” Dr.Buchwald-Werner explained. CLA reduces body fat while maintaining lean body mass, especially when combined with a healthy diet and regular exercise. In a recent landmark study1, TONALIN(R) CLA helped healthy, overweight adults lose up to 9% of their body fat. “CLA may not change the reading on your bathroom scales, but it does promote fat reduction, leading to a better balance between fat and muscle,” she said.
Dr. Buchwald-Werner also discussed the benefits of green tea extract and guarana extract in achieving optimal body composition and the skin-enhancing effects of grape seed extract. Both extracts also offer benefits as an antioxidant.
In a review of 200 studies, Dr. Buchwald-Werner shared findings suggesting that vitamin E when taken orally with vitamins A, C and beta carotene, can help to protect the skin against photoageing.2 Vitamin E supplementation also confers a moderate level of sun protection3, and some data suggests it protects collagen – a protein vital for maintaining normal skin – from the destructive enzyme collagenase.4
Carotenoids, such as Cognis’ BETATENE(R) natural mixed carotenoids and XANGOLD(R) natural lutein esters, are believed to act as a ‘natural umbrella’, absorbing ultraviolet (UV) light at the skin’s surface and preventing it from penetrating deeper, similar to the effects of a UV filter. Research has demonstrated that ingesting natural mixed carotenoids in addition to applying sun creams, protects the skin against the sun’s harmful rays better than sunscreens alone.5 Carotenoids and vitamin E taken together seem to speed up the time it takes for beneficial sun-protective effects to appear.6
For more information on Dr. Buchwald-Werner’s presentation, e-mail her at [email protected].
1.Gaullier J-M. et al., "Conjugated linoleic acid (CLA) supplementation for one-year reduces body fat mass in healthy, overweight humans". American Journal of Clinical Nutrition, 2004; 79(6):1118-1125
2. J.Acad.Dermat. 1998;39:611-625
3. J.Acad.Dermat. 1998;38:45-48
4. Fr.Rad.Biol. & Med. 1999;27:729-737
5. Proc. Soc. Exper.Biol. & Med. 2000;223:170- 174
Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients. It employs 8,500 people, and has production sites and service centers in almost 30 countries. The company delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Additionally, Cognis provides solutions for a number of other industries, such as coatings and inks, lubricants, textiles and plastics, as well as agriculture and mining. Cognis has dedicated its activities to a high level of sustainability. Setting the standards on a global basis, Cognis, in 2001, became the first chemical company to achieve worldwide certification for both ISO 9001 (Quality Management Systems) and ISO 14001 (Environmental Management Systems).
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and Schroder Ventures Life Sciences. In 2003, Cognis recorded sales of 2.95 billion euros and an operating profit before depreciation, amortization and exceptional items (EBITDA recurring) of 312 million euros.
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