March 31, 2008, La Grange, Ill. -- Cognis Nutrition and Health, the world’s leading source of natural phytosterols, was selected by Kardea Nutrition to supply Vegapure® plant sterols for a new cholesterol management “system” including gourmet snack bars and a premium extra-virgin olive oil.
The Kardea system builds on the recommendations of the National Cholesterol Education Program from the U.S. National Institutes of Health, using soluble fiber and Vegapure® plant sterols to alter cholesterol absorption and metabolism. Company’s founder, Rob Leighton, established Kardea as part of a personal mission to lower his own cholesterol. At 49, Leighton wanted an alternative to drugs to lower his borderline high cholesterol. In a quest to overcome the cholesterol hurdles often resulting from genetics and a typical diet, he learned that a Mediterranean diet, along with therapeutic levels of fiber and sterols can reduce LDL (bad) cholesterol and raise HDL (good) cholesterol to healthy levels.
“We offer a comprehensive system to help people reach optimal cholesterol levels,” Mr. Leighton explained. “Taste guided every step of our development process, understanding that repeat purchases require great tasting-products. The innovative flavors and appealing texture are distinguishing Kardea’s bars in an increasingly competitive category.”
Kardea natural products feature heart-healthy bars including banana walnut, chai spice, cranberry almond and lemon ginger, and olive oil all fortified with Vegapure® plant sterols, plus nutritional supplements. The products are available at www.kardeanutrition.com and at selected retail stores in New England. A nationwide roll-out is scheduled for the fourth quarter of 2008.
“Versatility was key in working with Kardea to create these new product applications,” said Laura Troha, Vegapure® Marketing Manager. “Bars and olive oil each present their own challenges when it comes to taste, stability, and shelf-life, and Cognis’ broad range of phytosterols made it easy for Kardea to find the right sterols for their various formulations.”
About Vegapure® Phytosterols:
Natural phytosterols are found in vegetables, fruits, vegetable oils, legumes, nuts, and grains. Studies show that LDL cholesterol can be reduced up to 15 percent through daily use of phytosterols. With the industry’s broadest portfolio of all natural, kosher, non-GM/IP certified phytosterols, the Vegapure® product line is ideal for variety of applications. Cognis’ Vegapure® ingredients meet the requirements of the FDA-approved health claim for phytosterols and reduced risk of coronary heart disease. Cognis offers co-branded consumer marketing support under the Heart Choice® brand.
Cognis (www.cognis.com) is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 7,700 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, textiles, as well as agriculture and mining. The subsidiary Pulcra Chemicals offers specialized chemical products and process expertise to customers in the fiber, textile, and leather industries. Cognis also holds a 50-percent stake in the joint venture Cognis Oleochemicals, one of the world’s leading manufacturers of oleochemicals.
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2006, Cognis recorded sales of 3.37 billion euros and an Adjusted EBITDA (operating result) of 394 million euros.
Based in Hamden, Conn., Kardea Nutrition enables people to manage their cholesterol naturally and nutritiously. Kardea celebrates living life well naturally by creating and marketing delicious natural foods, quality supplements and educational materials to better manage cholesterol levels and improve overall cardiovascular health.
Kardea is committed to a deep and honest understanding of the evolving science supporting natural cholesterol management. To that end, Kardea will actively partner with and support research that furthers the understanding of the power of nutrition to actively improve blood lipids. Please visit www.kardeanutrition.com for more information or to view a white paper on Natural Cholesterol Management.