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Comax to Introduce New Fruit Flavors at Interbev

Bring a hearty thirst along with you to Comax Flavors' Booth # 946 and expect the unexpected when it comes to new and refreshing beverage formulations.

Comax Flavors has been listening to consumers and they know that fresh isn't enough. Consumers are thirsty for beverage flavors that mirror the sophisticated flavor profiles they find in their gourmet foods and rich, decadent desserts.

Comax knows that exciting beverages begin with perfect flavors. No other flavor company brings vibrant, wholesome and delicious flavors to life quite like Comax. For this event, Comax has developed sample products playing off the theme of "Fruition," that is, a means of achieving the best possible balance of flavors—especially natural fruit flavors—in each given beverage application.

In addition to an eye-opening chilled caramel coffee drink made with 1% milk nicknamed the 'Ice-Breaker', to be served exclusively the first day as an afternoon "pick-me-up," Comax is featuring two tour de force fruit combos: 'Orango,' a sugar-free orange/mango drink featuring Comax's industry-leading stevia masking flavor, and a cherry/black currant slushy Comax calls the 'Dark Cherry Splash.'

According to Cathy Armstrong, Vice President of Corporate Communications for Comax Flavors, "The flavored beverage market is the fastest-growing segment in the beverage industry. This is fostering a great deal of innovation and advanced interpretations and combinations of flavors, adding more to the flavor experience and the mix."

As if these will not be enough to open eyes and delight palates, Comax will also serve up brimming draughts of information on how their proprietary technologies and expert flavor teams work together in their 'Flavor Lab' to help turn up-and-coming beverages into the industry's next splashing successes.

About Comax Flavors

Comax Flavors was founded in 1977 and remains today a family-run company. Comax is a major innovator in flavor and aroma chemical technologies, using vertical integration to effectively manage all the critical steps in the development process. From its considerable investment in R&D to its advanced manufacturing capabilities, Comax is ideally positioned to help its clients differentiate and distinguish themselves from their competitive environments with a wide variety of taste-appealing, cost-effective flavor solutions - solutions that specifically address the interests and desires of today's health- and value-conscious consumers.

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