Cosmeceutical beauty drinks sitting pretty, says Zenith

Global sales of ready-to-drink cosmeceutical beverages are set to rise by 28.5 percent between now and 2014, according to UK-based consultancy Zenith International.

Global sales of ready-to-drink beverages offering beauty benefits are set to rise by 28.5 percent between now and 2014, according to UK-based consultancy Zenith International.

In its new "Beauty Drinks Report," Zenith estimates sales of cosmeceutical beverages to have reached 144 liters (38 gallons) worldwide last year, up 2.9 percent on 2009. But consumption is expected to pick up significantly to reach 185 liters (49 gallons) a year by 2014. Global value sales in 2010 were worth €1.1 billion ($1.5 billion dollars).

Zenith said the Asia-Pacific region was leading the way in consumption of beauty-from-within beverages, with Japan the largest national market worldwide.

Zenith senior market analyst Charmaine Holmes said that as the market grew, beauty drink suppliers were beginning to offer consumers increased levels of choice in terms of format, benefits and ingredients.

"Nutricosmetic or cosmeceutical beverages are available in a wide range of formats, from dairy to juices and waters, with product claims that are equally diverse," she explained.

"They were originally aimed at more mature women looking for anti-aging products. Today, with broadening social pressure to look good, anti-aging regimes are starting at an earlier age. This has led to the introduction of brands targeting younger women, including some specifically for acne reduction in teenagers and for early skin care and protection among young adults. For more mature skins, we’ve come across anti-wrinkle, skin firming and plumping products."

She added: "Manufacturers have tended to use either skin ‘building blocks’ like collagen, hyaluronic acid and ceramide as primary ingredients, or antioxidant compounds such as carotenoids. Recent innovations, however, have brought a host of new ingredients, such as porcine placenta and superoxide dismutase."

The May 2011 Functional Ingredients will be a special NutriCosmetic Summit issue, wherein we cover more nutricosmetic trends, and the latest beauty ingredients and delivery systems. Join the global health and nutrition beauty community on June 22-23, 2011 in Las Vegas for the NutriCosmetic Summit. Register online today at

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