CRN swells ranks with six new members

Washington, DC, trade organization Council for Responsible Nutrition is celebrating the addition of six new members to its ranks — including four under its freshly revamped Associate Membership Scheme.

New York-based direct seller Avon Products, which has a supplements brand called Avon Wellness, and Hauppauge, NY, dietary supplements supplier Country Life Vitamins have signed up as voting members of CRN.

"We are pleased to have added two voting companies in segments of the industry that offer important growth," said Steve Mister, CRN president and CEO. "Avon is a household name worldwide and they add to the prestigious portion of our direct selling representation. Country Life represents a segment of the industry—the natural health business—that we view as integral to the sale of supplements."

The newly-recruited associate members, meanwhile, are safety and regulatory consultancy firm Burdock Group of Orlando, Fla; regulatory expert EAS Consulting Group of Alexandria, Va; liability insurance provider Grifcon Enterprises of Lincoln, Calif; and clinical research specialist Miami Research Associates of Miami, Fla.

CRN associate membership is designed for individuals or companies that provide services to the supplement industry. A new Associate Member Benefits Package has just been introduced by CRN in a bid to attract a greater number of these companies. The package is designed to help associate members attract attention to the services they provide through CRN's marketing efforts on their behalf to voting members.

"We've had on-going discussions with our associate members and potential associate members, and what we've learned is they're interested in two things when it comes to belonging to a trade association," said Mister. "First, they want an opportunity to network with and be recognised by the major players who manufacture supplement ingredients and finished products. Second, these companies understand that a more robust supplement industry will help their own businesses grow and they know that joining CRN helps to build a stronger industry, by showing unity and solidarity with manufacturers for the programmes CRN offers. Membership in CRN satisfies both of those objectives."

Meanwhile, CRN's board of directors has also announced the promotions of two CRN staffers at its March quarterly meeting. Judy Blatman, who joined CRN in 2001, has been promoted to senior vice president, communications, and John Hathcock, PhD, with a 12-year history with the association, has been promoted to senior vice president, scientific and international affairs.

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