Decas Botanical Synergies Introduces NutriCran Organic; 100% Organic Cranberry Powder

BALTIMORE & WAREHAM, Mass., May 04, 2005 (BUSINESS WIRE) -- Decas Botanical Synergies (DBS), a division of Decas Cranberry Products, Inc., today introduced NutriCran(R)ORGANIC, a 100% organic cranberry powder made from the whole cranberry without carriers or excipients and certified by the United States Department of Agriculture (USDA) National Organic Program (NOP).

NutriCran(R)ORGANIC's market applications include but are not limited to: nutritional supplements, cranberry-enriched sports drinks, fortified nutrition bars, dental hygiene products, healthy snacks and weight management products, cosmetics, and as a natural colorant and flavoring. Among the beneficial health attributes of NutriCran(R)ORGANIC include: support of urinary tract health, a great source of antioxidants, natural fruit source, rich in flavonoids, low in calories, high in fiber and phytonutrients, and an excellent source of organic acids.

"The line extension of NutriCran(R)ORGANIC was in response to growing interest for organic cranberry ingredients and allows Decas to further exploit its unique position as a fully-integrated cranberry company", said Jeffrey Carlson, chief operating officer, Decas Cranberry Products, Inc. The expanded Decas organic line of certified USDA NOP products now includes NutriCran(R)ORGANIC, sweetened dried cranberries, and cranberry juice concentrate.

NutriCran(R)ORGANIC will be showcased at DBS's booth # 2136 and by DBS's U.S. nutraceutical distributor, PL Thomas booth # 1531, at the Supply Side East trade show in Baltimore, MD May 5th and 6th.

Certified Organic Statement

Since October 2002, all agricultural products labeled "organic" must be in compliance with USDA NOP regulations. The word "organic" on U.S. products means that the ingredients and production methods have been verified by an accredited certification agency as meeting or exceeding USDA NOP and European Union (EU) standards for organic production.

Decas organic products have been certified by Stellar Certification Services, Inc. Stellar Certification Services, Inc. is accredited by the USDA NOP and administered from the same office as the voluntary certification programs of Demeter Certified Biodynamic(R) and Aurora Certified Organic(TM).

About Decas Botanical Synergies (DBS)

Headquartered in Wareham, Massachusetts, Decas Botanical Synergies (DBS) is a division of Decas Cranberry Products, Inc., and is a developer, manufacturer and marketer of proprietary, value-added fruit-derived ingredients for the dietary supplement, functional foods, animal feed and nutrition, personal care and cosmetics, and oral health industries. Specializing in cranberries, DBS' Fruitaceutical(TM) products are rich in natural bioflavonoid complexes, which provide manufacturers with powerful antioxidant, antimicrobial and nutritional properties, and a natural colorant for a broad variety of applications. Decas powders, extracts and oils offer cost-effective and natural options to enhance the taste, color, function and nutritional content of products. For additional information, please visit

NutriCran(R) and Fruitaceutical(TM) are trademarks of Decas Botanical Synergies, Inc. All other trademarks are the property of the respective holder.

Note to editors: Doug Klaiber, General Manager of Decas Botanical Synergies, will be available for in person briefings at Supply Side East.

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