December 12th Deadline for Compliance with U.S. Bioterrorism Law Expected to Cause Delays for Local Companies

Free Seminar to Address New Requirements for ALL Companies
Exporting Food Products to USA

(Hong Kong, November 13, 2003) – The United States’ Public Health Security and Bioterrorism Preparedness and Response Act, drafted to address food safety concerns after the September 11 attacks and passed into law in the United States in June 2002, could have serious business implications for exporting companies in China, Hong Kong, and throughout Asia.

Under the new legislation, all owners, operators or agents (factories, warehouses, manufacturers, exporters, importers, shippers, packers, distributors, receivers, forwarders) involved in the shipment of food-related products to the United States must register with the U.S. food and Drug Administration (FDA) and/or establish and maintain records by December 12, 2003. Failure to do so will result in imported products being refused entry or impounded in the United States.

“I believe, based on a recent round-the-world trip and extensive correspondence with colleagues on all continents, that a huge number of foreign companies are completely unaware of the new mandatory requirements of this legislation, and will only find out about them when their goods are held up at the U.S. border on or after December 13, 2003,” said Loren Israelsen, President of the LDI Group and an expert on the new regulations. Israelsen will be in Hong Kong on December 4, 2003 to conduct a free seminar to educate Asian companies on the requirements of the new U.S. regulations.

In addition to registering with the FDA and providing records, companies involved in the export of food-related products (traditional foods as well as herbs, vitamins, amino acids, extracts, colors, flavors, marine products, and a host of additional products) must provide prior notice to the FDA of shipments including, among other required information, country of origin, description of articles, and anticipated port of entry into the United States.

Israelsen estimates that 100,000 facilities worldwide will be affected by the facilities registration provision and that 20,000 shipments into the United States per day will be subject to the new inspection requirements. It is already clear that goods entering the United States are being held longer, without any clear reasons for the delays.

There is still time to comply with the U.S. regulations prior to December 12, 2003, but companies are urged to attend Mr. Israelsen’s free 3-hour seminar at New Hope Natural Media’s upcoming Natural Products Expo Asia 2003 event to held in Hall 5 of the Hong Kong Convention & Exhibition Centre. The seminar, to be conducted in English with simultaneous translation to Mandarin, has been designed as a hands-on session that will allow companies to take immediate steps to comply with the legislation prior to the December deadline. Registration for the free seminar, scheduled to begin at 10:00 AM and end at 1:00 PM on Thursday, December 4, 2003, is open to any businessperson who registers to attend Natural Products Expo Asia online at on a first-come, first-served basis.

About New Hope Natural Media

New Hope Natural Media is a wholly-owned subsidiary of Penton Media Inc., focusing on the Lifestyle Division of Penton's media portfolio. New Hope offers superior consumer and trade publications (Natural Foods Merchandiser, Functional Foods & Nutraceuticals, Delicious Living, Nutrition Business Journal, and Natural Grocery Buyer), the most focused and effective trade events (Natural Products Expo East/West/Europe/Asia, NutraCon), and the most popular consumer and trade websites (,,,, in the natural products industry. For more information, please visit
About Penton Media Inc.

Penton Media Inc. ( is a leading global business-to-business media company that produces market-focused magazines, trade shows and conferences, and online media. Penton's integrated media portfolio serves the following industries: natural products; food/retail; Internet/broadband; information technology; manufacturing; electronics; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality.

Event Details
Show Date: December 3-5, 2003
Venue: Hong Kong Convention and Exhibition Center, Hall
Show Website:
Education/Conference: Wednesday, December 3 – Friday, December 5, 2003
Show Floor: Wednesday, December 3 – Friday, December 5, 2003
Food Safety & Bioterrorism Seminar:
Thursday, December 4, 2003 10:00 AM – 1:00 PM
Hall 5 Show Floor

For further details on this seminar or the Natural Products Expo Asia 2003 event, please contact Andrea Lee, Director of Marketing, Penton Media Asia Ltd. at +852 3402 5013.

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