EAS Announces New Labeling on Nutritional Bars for Low-Carb Dieters

Label Quickly Notifies Consumer of Carbs Impacting Blood Glucose Levels

GOLDEN, Colo., Aug. 5 /PRNewswire/ -- David R. Lumley, president and CEO, announced today that EAS has launched a new "impact carb" information section on all of its reduced carbohydrate nutrition bar labels to help consumers quickly identify bars that will have a minimal impact on their blood glucose levels. The new labels will appear on EAS' AdvantEdge(R) Carb Control(TM) and Myoplex(R) Carb Sense(TM).

The new labels were designed to comply with the FDA's interpretation of the Nutrition Labeling and Education Act instructing all makers of low-carb bars to include the carbohydrate content of low-glycemic ingredients -- those used to lower sugar content and improve texture, like glycerin -- in the total carb count on the nutrition facts panel.

"As a leader in the industry, EAS wanted to use this change as an opportunity to make a difference in the lives of consumers who are concerned about carbohydrate consumption," stated Lumley. "While the calculation and explanation is simple, the importance of this message plays a large role in the lives of many who maintain a low-carbohydrate lifestyle."

In a new section called "Important Carbohydrates Information," which is prominently featured beside the "Nutrition Facts" panel, EAS clearly displays the number of impact carbs that impact blood glucose levels. The number is determined by subtracting the low-glycemic ingredients (glycerin and Dietary Fiber) from the total carb count.

In addition, EAS also is providing information within the section on what is and is not an impact carb. It reads:
"This bar delivers 3 grams of IMPACT CARBS. IMPACT CARBs including sugars and starches, are the carbohydrates that have a significant impact on insulin and blood glucose levels and should be monitored as part of your Low-Carb Lifestyle. OTHER CARBS, including glycerin and Dietary Fiber, have minimal impact on blood sugar levels. 'Total Carbohydrates' in the Nutrition Facts box includes DIETARY FIBER, IMPACT CARBS and OTHER CARBS."

About EAS

Based in Golden, Colo., EAS is recognized as the industry leader in active lifestyle nutrition products for elite athletes and active individuals. EAS distributes products domestically and internationally through direct sales and approximately 60,000 retail outlets.

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