European Advisory Services (EAS) has laid out key guidance for companies bracing the EU’s Nutrition and Health Claims Regulation in a podcast launched on its website.
In a seven-minute interview, titled ‘Clarifying Claims’, EAS Advisor Miguel da Silva detailed several important steps that companies can take to safe-guard their product portfolio when the Regulation, which was adopted in January this year, becomes directly applicable to all 27 EU Member States on July 1. Advice includes evaluating all products that bear claims, preparing scientific evidence to support the claims, and assessing the potential impact of nutrient profiles.
Mr da Silva goes discusses various aspects of the Nutrition and Health Claims Regulation including the Article 13 list of established claims, EFSA’s proposed dossier guidelines for the scientific substantiation of health claims, transition periods for full implementation of the Regulation, and some provisions that will most likely impact on a broader level at a later stage.
“With the regulation becoming applicable in less than two months, fully understanding its impact has become quite urgent for industry in terms of the products they market after July 2007,” he said. “Our podcast aims to help demystify the necessary steps companies should take to be 100 percent compliant with the regulation.”
The Brussels-based consultancy specialises in European and international regulation on food and nutritional products. Since its formation fifteen years ago EAS has advised governments, trade associations and companies on the impact of European and global policy.
The consultancy offers companies with regulatory and strategic advice for the marketing and approval of their products in Europe, is organising a one-day workshop, ‘Practical Implications of the EU’s Nutrition and Health Claims Regulation’ on June 20, to help companies get to grips with the more detailed and specific regulatory issues.
For more information about EAS and its June 20 workshop, or to hear the full podcast ‘Clarifying Claims’ visit www.eas.eu.