Food supplement companies wanting clarity on how to successfully launch products across the European Union’s 27 markets can get the detail they need and practical tips at an upcoming EAS workshop in Brussels.
Taking place on June 14 and limited to 25 participants, the workshop, titled ‘Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch’, will cover all elements to be considered when launching products in Europe’s diverse marketplace.
EAS experts Efi Leontopoulou, Katarina Wagner, Elodie Lebastard and Stefanie Geiser will take the participants through the step-by-step process for launching food supplements, from product classification advice on the use of vitamins, minerals and other ingredients, including botanicals, to novel food strategies, labelling tips and the practical impact of the EU health claims regulation for food supplements.
“As the EU moves towards complete harmonisation in this area, there is a lot of confusion regarding which regulations are EU-wide and which are market-specific,” said Ms Leontopoulou, EAS Scientific and Regulatory Affairs Manager. “Our workshop clarifies the borderlines and challenges. For example, the lack of harmonisation on maximum levels for vitamins and minerals requires a thorough exploration of national regulations across Europe. With the right combination of knowledge, flexibility and strategic thinking, it’s quite possible to overcome the regulatory challenges to marketing products across the whole of the EU.”
The workshop will cover the legislative provisions that result in difficulties in classifying some nutritional products; mandatory and optional harmonised rules; maximum levels for vitamins and minerals; rules relating to other ingredients, including botanicals; the status quo and expectations relating to novel foods; compliance with the recently introduced EU labelling legislation, and new avenues for making health claims based on the latest and future regulatory developments in this area.