EAT-SMART—The First Meal Replacement That Allows You to 'Flavor It Your Way'

Golden, CO -- May 27,2004--

Here’s a new concept: “listen to your customers.” Consumers are demanding that they want their products —their way. And the ingenious product development team at iSatori listened… and created a new meal replacement supplement, appropriately called EAT-SMART, that allows consumers to flavor their nutrition shakes just the way they like it—anytime they want.

President and CEO of iSatori Technologies, Stephen Adele stated, “After hearing repeated complaints from consumers who were tired of drinking chocolate and vanilla protein shakes, we responded by developing a new meal replacement that is not only healthy and nutritious, but also incredibly delicious — using a new patent-pending flavoring technology called Flavor Enhancers™.”

The branded EAT-SMART meal replacement comes in a 2-lb container with a neutral flavor, acting as the base formula, which you can use to make 8-ounce or 16-ounce shakes, depending on your preference. Then, EAT-SMART allows you to "Flavor It Your Way™" by choosing from an assortment of exclusive Flavor Enhancer packets producing flavors which taste just like Oreo Cookies®, Reese’s Peanut Butter Cups®, Strawberry Cheesecake, and Cinnabon Cinnamon Rolls®, to name a few.

James O’Byrne, Executive Vice President of Sales, explains, “Consumers were also tired of having to put up with low-carbohydrate and protein-based products that have sub-par nutritional values. So, with EAT-SMART, we developed a healthy, high-protein, low-glycemic formula that was as nutritious as it is delicious.”

EAT-SMART isn’t just a mouthful of bliss, it’s complimented with a nutritional profile of a meal which is still low in carbohydrates [11g], and full of beneficial high-quality proteins [38g] and it contains enzymes, probiotics, and fiber to ensure easy and healthy digestion. Plus, it’s sweetened with Sucralose, not aspartame.

As the name suggests, EAT-SMART is a healthy, balanced nutrition shake designed to help users eat smart and fulfills the needs of consumers who are looking for a meal replacement that is full of the key nutrients they need to live a healthier, more active lifestyle.

EAT-SMART will be initially available only on a direct basis, from iSatori at their toll-free line or online at Soon to be released at leading health-food stores nationwide.

About iSatori Technologies
iSatori Technologies, LLC ( is an American company, based in Golden, Colorado, that is engaged in the development and marketing of dietary supplement for improved performance, enhanced physique development, and superior health. iSatori is committed to ongoing clinical support and research to provide fitness-minded consumers Total Solutions, which includes scientifically designed supplements, intelligent training programs, and smarter eating plans.

The company was founded in 2001 by Stephen Adele and has achieved global distribution.

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