Editorial: To the Versatile – Opportunity; To the Inflexible - Obscurity

By Len Monheit
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This past week provides a backdrop to watch the industry digest regulatory change, media barrage, economic realities and general business challenges. We see companies regrouping after blackouts across several jurisdictions result in lost time and lost inventory, and the technology we rely so much upon, has this week become much less stable and downright frustrating as a series of viruses and worms have crippled much of our electronic communications.

Companies react to these and other situations in such diverse ways.

Natrol this week issued a series of releases indicating it is ‘reinventing itself’ with a ‘renewed focus on product innovation and leadership’, immediately backing up this statement with the announcement that it signed an agreement with Larex where Natrol’s functional ingredients division, Essentially Pure Ingredients, would handle sales and marketing of ImmunEnhancer(TM) AG, Larex’ immune ingredient.

In Europe, Degussa Food Ingredients and Thuris, a biopharmaceutical company involved in neurogerontological and neuroprotective drugs, are now working together with Thuris testing compounds from Degussa Food Ingredients in its proprietary BrainPrint and behavioral assays to determine sites of action of brain active compounds.

Anticipating a changing testing environment with the adoption of a final cGMP rule, Chormadex has launched two new types of standards, Analytical Reference Materials (ARMs) and Botanical Reference Materials (BRMs) and making these available to the industry.

Further evidence of repositioning is suggested by the deal announced this week between Genelink and Enzymatic Therapy and Amerifit acquiring the Acutrim brand from Health & Nutrition Systems International Inc., and several announcements regarding tradeshows and upcoming events.

While all this was occurring, IT departments around the world were trying to limit exposure and damage to the most devastating series of viruses and worms to ever infect personal and corporate computer systems and networks. Estimates suggest that up to 70 percent of total Internet traffic this week has been virus related, crippling electronic communication. Both the number and sizes of messages has exhausted storage reserves, and ISP’s (Internet Service Providers) have responded by locking down some of their communications ports, making it even more difficult to send and receive legitimate messages.

For more information about the latest and most virulent viruses ever seen, read... Editorial: SOBIG.F Virus - Where did all the real-mail go?

How individuals and companies respond to challenge is a great measure of fortitude. It’s also a great predictor of those who will survive to become the leaders of the future.

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