In 2010, ĔDJ was launched in Vancouver, BC, where it gained a solid foothold with urban professionals, the health-conscious and proactive seniors. Based on that success, ĔDJ is now expanding distribution throughout the US and Canada.
“On par with antioxidants and probiotics, foods and beverages that can naturally boost the birth of new brain cells are becoming one of the next major nutraceutical trends, since there is a strong body of science supporting the claims. We are very proud that ĔDJ was the first ‘neurogenesis nutrition’ product on the market, and as we enter into this new phase of expansion, ĔDJ will continue to be the vanguard of this rapidly emerging trend,” explains Randall Volberg, Founder and CEO of Aquaceutica.
Initially targeting on-premise consumption and grocery channels, ĔDJ is bottled in a single-serving 375ml (12.7 ounce) ocean/landfill biodegradable bottle, which retails for approximately $1.99. Using natural extracts, five flavors are offered: pink grapefruit, lemon, key lime, coconut and cucumber-mint. Lightly sparkling with no sweeteners, ĔDJ is a zero-calorie, all natural beverages.
Enhancing life through scientifically supported functional foods, Aquaceutica is on the forefront of neurogenesis nutrition. The company contributes to a healthy lifestyle with innovative products that work naturally.