Electrolyte Products from MRI, elete Electrolyte Add-In and Tablytes, Receive Top Honors from Shape You

OGDEN, UTAH (July 28, 2008)—elete Electrolyte Add-In™ and Tablytes™ have received two top honors from the Shape You 2008 Gear Awards. elete, the original liquid, pure electrolyte concentrate, received the “Top Gear of the Year” award while Tablytes received a “Great Gear” award.

“We’re very pleased and honored with the recognition we’ve received from Shape You,” said Val Anderson, director of Sales and Marketing for elete. “Both elete and Tablytes are wonderful products favored by athletes that offer distinctive features and benefits compared to sports drinks and other electrolyte products in the category. elete is the authentic, versatile, liquid electrolyte concentrate that athletes can use to make pure electrolyte water or turn any drink into a sports drink. elete allows athletes to completely customize their level of electrolytes to support hydration, performance, and muscle function during activity and suits a variety of demanding physical and environmental conditions. Tablytes, our electrolyte-replacement tablets, is new and improved and now provides 150 mg of sodium per tablet balanced with eight other electrolytes for rapid electrolyte replacement.”

Launched in 2004, all-natural elete is a concentrated blend of electrolytes and contains no calories, carbs, or artificial ingredients. elete has been clinically tested and shown to improve hydration versus those who consumed water alone. Tablytes was launched in 2005 and is a dietary supplement that provides nine electrolytes in tablet form. Elete, with an MSRP of $4.99 for a pocket bottle that provides 10, 32-oz. servings, and Tablytes, with an MSRP of $11.98, is sold in fine natural products and specialty retail outlets throughout the United States.

To learn more, visit www.eletewater.com.

ShapeYou.com, based out of Studio City, Calif., is a web site that features articles, resources, and online directories for consumers, retailers, and others in the sports, fitness, and natural products industries.

About elete Pure Electrolyte Add-In™
elete Electrolyte Add-In™ (www.eletewater.com) is the latest cutting-edge innovation in
electrolyte replacement. elete Electrolyte Add-In™ is the world’s first pure electrolyte add-in
specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain
fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical
exertion. elete Add-In™ contains no calories, no sweeteners, no flavorings, no artificial
ingredients, and no nasty stuff that can impede optimal performance. Because elete is a pure
electrolyte add-in, it can be used to make pure electrolyte water that tastes like water.
Tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For
more information, visit www.eletewater.com or call 800.669.1297.

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