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Emani Minerals a Leader in a Wide Range of Green Initiatives

Emani Minerals, a green, organic cosmetics maker headquartered in Norco, CA, is a leading company at incorporating green initiatives, including manufacturing all products that are paraben-free and talc-free. Furthermore, Emani’s paper packaging is 100% recycled carton with soy-based ink and water-based coating making them 100% biodegradable.

According to, on average, American women use 12 personal care products daily which exposes them to up to 126 different chemical ingredients every time they apply their makeup. Skin is not a solid barrier. It’s the largest body organ and can easily absorb chemicals, especially with repeat and constant exposure. Many of the harmful ingredients found in mainstream cosmetics have been linked to cancer, infertility and hormonal dysfunction.

Why paraben-free? Parabens are a group of cosmetic preservatives, including butylparaben, propylparaben, methylparaben and ethylparaben, that are harmful to the environment and skin. In fact, it is estimated that more than 90% of all cosmetic products contain some form of paraben. Research indicates that parabens promote a weak estrogen effect on cells that may impact the binding of cells to receptor sites. This occurrence may cause a proliferation of MCF-7 breast cancer cells (Journal of Steroid Biochemistry and Molecular Biology, Jan 2002, pgs 49-60).

Emani supports its green mission by including Mica in many of its cosmetic formulas. Mica is a transparent mineral that is mined from the earth. It can be opalescent and sparkling or completely matte, ranging in color from grey to blue to green. It is often treated with Iron Oxides to yield brilliant color effects.

Iron Oxides are natural oxides of iron that are combined with oxygen, varying in color from red to brown, and from black to orange or yellow, depending on the amount of water added.

Additionally, Titanium Dioxides are also used in an effort to promote its green objectives. Titanium Dioxide is an alert earth mineral used as a thickening, whitening, lubricating and sunscreen ingredient in cosmetics. It protects the skin from UVA and UVB radiation and does not promote skin irritation.

According to Michelle Doan, who spearheads Product Development for Emani Minerals, a sun block is simply a barrier between the skin and the sun. “The block can be either physical, chemical or both,” she explains. “Sunscreens are made up of chemicals that can absorb specific wavelengths from the sun. Physical protectors, such as zinc oxide, reflect UVA rays. Most chemical protectors only absorb UVB rays. It’s really amazing how many women are sensitive to chemical-based protectors, especially chemical-based protectors for the face. The bottom line is that we ALL need sun block. At Emani, we constantly strive to incorporate functionality with beauty. We want to either provide an alternative to chemical-based protectors or provide that extra layer of protection with Emani base products.”

Emani Minerals is a green, organic cosmetics maker established in 1998 with one simple purpose in mind: to provide a line of cosmetics that goes beyond the high standards of the professional make-up industry by incorporating the benefits of mineral based products. Emani’s mission is to create the purest form of cosmetics by incorporating fewer, yet higher-performing ingredients. The company continues to pursue purity and product quality through intensive ingredient research. Emani Minerals distributes its products worldwide and offers a wide range of green, organic cosmetics that are vegan and gluten friendly and are cruelty free (Emani does not conduct animal testing). Additionally, all of Emani’s paper packaging is 100% recycled carton with soy based ink and water based coating making them 100% biodegradable. The company is active in regulatory affairs, helping to maintain Americans’ rights to free access to natural products of all kinds. Emani Minerals manufactures its products in concert with reliable quality laboratories. With access to vital, leading-edge research, Emani Minerals, is committed to meeting the needs of its customers by providing quality products and unsurpassed service at great prices.

For more information, contact Michelle Doan toll free at (800) 340-4545 or access the Emani Minerals website at To place an order, contact Emani’s sales office at (800) 340-4545. View the growing Emani Minerals video library on

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