Embria Boosts Voluntary Compliance Efforts with Regulatory Counsel

CEDAR RAPIDS, Iowa, January 16, 2007 -- Embria(R) Health Sciences has taken a substantial step towards the voluntary compliance facilitation of its science-backed natural ingredients, including EpiCor(R) and eXselen(R), with the hiring of Kevin Boot as the company's regulatory counsel. Boot will lead all activities relating to government compliance and spearhead efforts to develop and execute global regulatory and product registration strategies. He will also be responsible for liaison activities with government authorities as well as reviewing and approving all product labels and advertising.

Boot will report to Embria's vice president of scientific affairs, Larry Robinson, Ph.D.

Boot was previously senior regulatory affairs manager for Kemin Health, LC, where he organized a cohesive global regulatory department and established regulatory statuses for human nutrition ingredients. Before joining Kemin Health, Boot was an associate attorney with the law firm of Keller and Heckman, LP, in Washington, DC where he provided legal and regulatory solutions for companies in the food and drug industry. He holds bachelor's degrees in journalism/ mass communications and political science from the University of Iowa and obtained his juris doctor degree from The George Washington University Law School in Washington, DC.

"Kevin's legal experience with the FTC and FDA in terms of dietary supplement regulation and compliance is of the utmost value to Embria Health Sciences," said Paul Faganel, president, Embria Health Sciences. "We are pleased to have someone with his expertise as yet another testament to our company's philosophy of hiring the best and the brightest within the industry."

Embria Health Sciences, www.embriahealth.com, combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market. Embria's key products are manufactured using a proprietary technology, which produces vital metabolites that deliver nutritional benefits and support increased bioavailability. In 2006, Embria launched its all-natural high- metabolite immunogen ingredient, EpiCor(R), and holds Nutrition Business Journal's 2005 product merit award for its selenium ingredient, eXselen(R).

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