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Embria Health Sciences Launches Web Site and Ad Campaign

CEDAR RAPIDS, IA, October 10, 2005 - Embria (TM) Health Sciences, manufacturer of natural ingredients for use in high-quality, human nutritional products, today unveiled their Web site, and rolled out their new trade advertising campaign. The Web site content conveys Embria's guiding philosophy, "the nature of science", and includes information on corporate history, employee profiles, products and current events. Embria's trade ads feature eXselen (TM), the company's organic selenium yeast ingredient, as well as their additional proprietary ingredient that will launch in early-2006.

"The design of our site allows industry members to obtain a better understanding of our commitment to developing effective, innovative and meaningful health solutions derived from nature," states Embria Health Sciences president, Paul Faganel. "Our ads communicate our commitment to innovation by highlighting specific ingredients, such as eXselen." will be updated with company news, event announcements and new product information. The print ad highlighting Embria's key ingredient, eXselen, is currently running in trade publications, and the introductory ad for Embria's 2006 proprietary ingredient to be released in early-2006 will be featured in SupplySide West printed materials.

Embria's eXselen is pure, all-natural and fully pasteurized. The yeast inoculum used in the manufacturing of eXselen produces high levels of selenomethionine, an organic form of selenium that rapidly metabolizes within the body to yield high bioavailability and retention. Additionally, beneficial B vitamins and glucans are found in the yeast used in the manufacturing of eXselen.

Embria Health Sciences combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market.

Embria's key products are manufactured using a proprietary technology, which produces vital metabolites that deliver nutritional benefits and support increased bioavailability. This premier technology is based on a similar process pioneered by Embria's parent company, Diamond V (R) Mills, Inc., a leader in animal nutrition ingredients and fermented yeast products since 1943, that has set the standard in the animal nutrition industry for more than 60 years.

For more information on Embria Health Sciences please visit or contact Amanda Holty at 801.538.0777 ext. 106,

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