Essential oils leader Aura Cacia Aromatherapy engages Pure Branding for strategic rebrand

March 8, 2010 (Leverett, MA) — Pure Branding announced today that it has expanded its client list to include Aura Cacia Aromatherapy. The 28-year-old pioneer in essential oils, based in Urbana, Iowa, has retained Pure Branding to apply its proprietary process of Conscious Branding.

“Aura Cacia is the category leader in essential oils. They’re doing more than anyone to raise awareness of the therapeutic benefits of pure plant essences and serve as a role model for ethical sourcing,” said Yadim Medore, principal and creative director of Pure Branding. “We will apply our method of Conscious Branding to help them clarify their mission in the world, who they serve, and continue to mature the category.”

“Pure Branding really understands the potential of pure essential oils and shares our core values.
We’re thrilled to work with their talented team,” said Steve Shriver, vice president of Aura Cacia Aromatherapy.

About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit

About Aura Cacia® Aromatherapy:

Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health, and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Aura Cacia is a brand of Frontier Natural Products Co-op™. Find out more about Aura Cacia at


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