European Show Responds To Demands Of A Growth Market

Europe now represents nearly one-third of the $140 billion global nutrition market—a share similar to the US but growing faster at eight per cent annually. According to Nutrition Business Journal, vitamins, minerals and supplements have grown by more than 60 per cent in the past six years, functional foods will grow by 30 per cent in four years, and nutraceuticals will command 20 per cent of Europe's food market by 2006.

Natural Products Expo Europe takes place this month in Amsterdam, The Netherlands. It was launched three years ago in the heart of Europe to develop the international trade in raw materials, ingredients and finished products; to bring together the entire supply chain from across a broad spectrum of the global industry; and to help exhibitors and visitors capture a bigger share of the growing market.

The show's distinctive format enables the diverse international audience of senior decision-makers a place to meet, network fresh business opportunities and get a ground-floor look at the development of innovative products—all on one show floor and in just two days.

Each of the three main industry sectors is given a special focus—supplements and herbal remedies; natural, functional foods and nutraceutical products; bodycare and cosmeceutical products. Each category combines suppliers of ingredients and manufacturers of finished products from throughout the world.

Last year, 3,250 visitors from more than 80 countries attended. Four of every five attendees were senior decision-makers. One-third were manufacturers and one-fourth were retailers and distributors. Eighty-five per cent came from within Europe. Forty countries exhibited last year and more than 200 new products were introduced into the European market.

The show has already achieved a reputation for high-quality visitors. "Last year we saw people wanting to do serious business—from all the European markets, plus India, the Middle East and the Far East," says Frederick Whitcomb, managing director, Optima Healthcare, UK. Jorge Kokke, business development sales manager from Dutch ingredient supplier Loders Croklan, agreed: "The quality of the visitors was very high—we saw the right decision makers."

Free Business Education Seminars By Top Speakers
Once again the education programme is offering a range of high-quality, sharply focused seminars to address the fundamental issues that affect market and business growth.

Presented by top industry experts in association with leading trade bodies and publications, the two-day programme examines the trends and developments that are creating or restricting market opportunities and explores the strategies that build businesses.

Several innovations are being introduced this year that will make learning and the exchange of knowledge, ideas and opinion more convenient and practical. All seminars will take place in a specially created seminar theatre within the exhibition hall adjacent to the show floor. There will be no overlapping sessions and entry is free so visitors can attend as many seminars as they wish. In recognition of the growth opportunities in nutraceutical and functional foods sectors, a complete morning seminar is being devoted to this fast growing market, entitled Nutracon Europe, a mini-version of the successful US conference that addresses the science/marketing interface.

Natural Products Expo Europe
When: June 12-13, 2002
Hours: 10:00-18:00
Education Programme: 10:30-17:30
Where: RAI International Exhibition Centre
Amsterdam, The Netherlands
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