Expo Asia Preview

Expo Asia Appeals To A Wide Audience
New Hope Natural Media?s second annual Natural Products Expo Asia event is offering a broad selection of natural and organic products to buyers from more than 50 countries. The show floor will be comprised of supply-related products and services, supplements, Chinese Medicine/alternative remedies, a huge variety of herbal ingredients, natural and organic foods and natural personal care products.

Functional foods will lead the food exhibitors? offerings, with green foods and nutrition bars well represented. In addition, there will be plenty of all-in-one nutritional supplements as well as new antioxidant, enzyme and diet products. Participation by natural personal care products companies is up over 2002 with skincare and slimming products the most popular exhibits.

Hong Kong Convention & Exhibition Centre
December 3?5, 2003
From the supply sector, a number of specialised contract manufacturers will be on hand, as will bulk ingredients suppliers from most Asian countries, in addition to industry heavyweights Capsugel, sigma-tau and TSI. United Natural Foods, the largest publicly traded distributor of natural and organic foods in the US, will join Expo Asia for the first time.

?All sectors are growing in Asia,? said Scott Griggs, Asia managing director for New Hope Natural Media. ?The diversity of product offerings in mainstream supermarkets in southern China that we?ve seen over the past year is amazing. As a result, we expect to see significant buyer interest from places like Guangzhou,? Griggs added.

Conference Highlights
The 2003 Expo Asia conference programme will provide a diverse mix of sessions covering select-country regulations, certification, standards, quality and efficacy testing, GAP, franchising in the natural products industry in Asia, and a host of special interest topics and products.

China: How To Enter The Chinese Organic And Natural Products Market
Ms Xiaoyu Xie, Deputy Director for the State Food & Drug Administration (SFDA)—China?s equivalent of the US FDA—will discuss new registration requirements and regulations for food and drugs in China.

Mr Xingji Xiao, Executive Director of the Organic Food Development Center (OFDC)—China?s organics certification body—will speak about the development of organics standards and the growth of organics consumption on the Mainland.

Sessions on GMP and GAP certification procedures in China will be offered, as will a session on registering dietary supplements in Mainland China.

Dr Guoan Luo, of Tsinghua University and the National New Drug Approval Council, will be discussing the latest research on fingerprinting of TCM components and botanicals as a way to ensure quality control of raw materials.

USA: How To Export To The United States
With deadlines for compliance with the US Bio-terrorism and Food Safety & Security legislation approaching this month, Loren Israelsen, of the LDI Group, will address the food US Food Security & Bio-terrorism issue for Asian exporters at Expo Asia in a special three-hour, hands-on session designed to ensure US import compliance by Asian producers, growers and shippers.

Kathleen Pompliano and Dr Lori Bestervelt of NSF International will also have Asian exporters in mind for their session on US standards and regulations. Covering supplements certification, ANSI (American National Standards Institute) Standard 73, Good Manufacturing Practices (GMP) and USDA Organics rules, this session will address concerns Asian manufacturers have about the quality requirements of the US market.

Jim Lassiter of Chromadex will explain the importance of reference testing and analystical testing in the elimination of low-quality ingredients coming out of Asia and the benefits to producers of using science-based support for their ingredient claims.

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