Expo Europe Launches Global Supply Expo

Expo Europe Preview

The fourth Natural Products Expo Europe in Amsterdam, the Netherlands, will introduce SupplyExpo, focused on sourcing nutritional ingredients and raw materials—certified organic produce, nutraceuticals, herbal extracts and cosmeceuticals—plus formulas, process technologies and specialised packaging.

Natural Products Expo Europe
When: 4-5 June, 2003
Where: RAI Intl Exhibition Centre
Amsterdam, The Netherlands
Contact: www.expoeurope.com

"SupplyExpo provides finished goods manufacturers with the information and sourcing opportunities they need to create successful new product strategies," says show manager, Katharine Tooby. "It provides a unique opportunity for product marketers from the manufacturing, distribution and retail channels to see what's coming through the labs and to gauge reaction to the latest finished products being sold at the show."

Sponsored by Functional Foods & Nutraceuticals magazine, SupplyExpo has attracted some of the biggest names in the mainstream health and nutrition industry: multinational suppliers include Roche Vitamins, Capsugel and RP Scherer, along with specialist ingredients and materials suppliers, such as Kreglinger Europe (Belgium), Kemin Foods (Portugal), Multipharma (Italy), Carolwood (Canada) and Jarrow Formulas (USA).

Kevin Prudence of Roche says, "The concept of a supply expo combined with a trade expo is great as it allows the opportunity for all the players in our health and nutrition industry to meet and exchange ideas under a single roof at the same time. I can't think of a more productive way to spend two days."

SupplyExpo expects to attract Europe's most senior product formulators and R&D professionals, as well as mainstream nutrition and health product brand marketers and core natural product brand suppliers.

High five for FF&N!
Put the "fun" in Functional Foods & Nutraceuticals at the fifth anniversary celebration of the magazine's launch during Expo Europe. The trade publication that connects the global supply marketplace will host a gala party overlooking the show floor at the RAI Convention Centre on Wednesday, 4 June, at 6:00 pm, with complementary drinks, food and entertainment. Some call it networking, others a much-needed break from the busy show. We're just calling it a good time.

Show organiser, New Hope Natural Media, says Natural Products Expo Europe attracts senior decision makers (71 per cent of visitors last year) from all over the world (71 countries last year) and from all sectors of the industry, including the entire supply chain. The show enables them to identify new opportunities from sourcing product developments to producing, marketing and retailing finished products. It equips the visitor with in-depth market and regulatory knowledge, product positioning strategies and global contacts for business expansion.

"It is also a platform for creative thinking," says Michael Westcott, Expo Europe's director. "Because we provide a total overview of the industry, business managers can look outside of their own boxes and discover new options in other sectors."

EHPM sponsors Expo Europe

The European Federation of Associations of Health Product Manufacturers (EHPM) is the show's main sponsor this year. In conjunction with show producer New Hope Natural Media, they are producing a free education programme available to all participants and attendees. The programme is being promoted by EHPM's member associations and more than 1,800 of Europe's largest natural health and nutritional products manufacturers.

Maurice Hanssen, EHPM president, commented, "Europe requires a forum which unites all key elements of the health and nutritional product marketplace. The focus of Expo Europe is truly stimulating and just what the natural health community needs."

Business Development

Free Consultancy
The EU Compliance Programme is a new initiative for exhibitors. New Hope Natural Media's Standards Department, in association with European Advisory Services (EAS), Brussels' leading advisory service specialising in regulatory and strategic advice, will provide free consultations to exhibitors on the regulatory status of their products in the European marketplace. Consultancy will be by appointment.

Expert Advice
Visitors and exhibitors may consult with leading experts on business development issues: product registration, legislation, GMP certification and marketing. Consultation clinics are available to all exhibitors and attendees by appointment.

Education Highlights New Legislation

The education programme includes a comprehensive overview of the latest EU legislation and directives affecting the dietary and food supplements industry by Simon Pettman of EAS and executive director of the International Alliance of Dietary and Food Supplement Associations (IADSA).

Dr Joerg Gruenwald, president of Phytopharm Consulting, Germany, will assess the recent directives from Brussels and their impact on the herbal market.

Special Session
Loren Israelsen, president, LDI Group Inc, will present "Food safety security legislation—impact of the 2002 US Bioterrorism Act." The new Bioterrorism Act will have major implications for all participants in the production, packaging, and distribution of food products for export to the US, European manufacturers, growers and shippers need to be prepared. The seminar will cover:

  • Detention of and inspection of product under the new legislation
  • Registration requirements for global facilities and trademarks of exporters and detention of products for non-registration
  • Maintenance and inspection of exporters' records
  • Prior notification requirements for foods being exported to the US
  • Prohibitions against port shopping
  • Timetable for implementation and compliance with the regulation

Other Highlights
Market Briefings: Grant Ferrier will present Nutrition Business Journal's latest research on markets, trends and top European and US companies in the following categories: supplements, functional foods, sports nutrition and weight-loss products and raw material supply. Leading experts from Russia, Poland, the Czech Republic and Hungary will present briefings on the regulatory and market trends, as well as opportunities for investment and export. They will also address opportunities for the dietary supplements markets in Central and Eastern Europe, including a market overview by Dr Lucien Szponzar, director of the Polish Food and Nutrition Institute.

National experts from Germany, the UK, France and Italy will offer in-depth views of these major European markets.

Marketing Workshops: A series of specialist workshops will offer the best marketplace practice in strategy, product positioning, branding and packaging.

Roundtable Forum: New Nutrition Business editor and industry commentator Julian Mellentin will discuss commercialising innovation in nutritional and health products.

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