Expo Preview: Rushmore Essentials to launch REvive and REvitalize superfruit beverages

Expo Preview: Rushmore Essentials to launch REvive and REvitalize superfruit beverages

Rushmore Essentials' brand strategist Tom Morse is known for introducing 5 Hour Energy at Expo West 10 years ago.

Consumers go to natural food stores searching for healthier alternatives to mainstream products, so it’s no surprise that the company REthinking energy shots and drinks is launching their new products, REvive™ and  REvitalize™, at Natural Products Expo West in Anaheim, California, March 9 – 11, 2012. 

What does the smart, health conscious consumer who needs a boost look for? REal ingredients with REal benefits without the down-side of depletion or the jitters. They want a product that they can feel now, but also has long term benefits. Nutrition and antioxidants? Check. 21 super fruits? Check. Does it taste REally, REally good? Check.

Rushmore Essentials’ RE for delicious, natural focus and stamina is a 21 super fruit blend of proven nutritional fruit juices and purees like dark sweet cherry, blueberry, maqui berry, sea buckthorn, prickly pear, pomegranate, goji berry, mangosteen, blackberry, elderberry and yumberry.RE provides hours of stamina and focus from nutrition, and powerful protection from antioxidants.

REvive™ for a convenient, anytime, anywhere you need it natural vitality is a 2.5 oz. shot.  

REvitalize™ in a 32 oz bottle contains 16 days of pure REjuvenation and powerful antioxidant protection.

“The energy drinks category includes an enormous variety of offerings, most of which are not appropriate for the health food channel because of their harsh and depleting ingredients,” said Rushmore Essentials Brand Strategist Tom Morse. “Ten years ago when I launched 5 Hour Energy shots at this show, we didn’t know as much about the impact of energy products as we do now. I’m very please to introduce RE to the world as the best healthy alternative in this category.”

Expo West Booth Highlights


Rushmore Essentials supporters include four legendary sports figures, whose pro sports career longevity parallels the long-term benefits found in RE. They will be in the booth signing autographs at Expo West.


James Worthyis a retired Hall of Fame American college and professional basketball player. Named one of the 50 Greatest Players in NBA History"Big Game James" was a seven-time NBA All-Star and three-time NBA champion. 


James will be in the booth (# 5106) Saturday from 2:00 – 4:00 PM and Sunday from 10:00 AM – 12 Noon.


InEric Dickerson’s 11-year football career he was a six-time Pro-Bowl selection, and All-Pro in 1983, 1984, 1986, 1987 and 1988.  In 1999, his first year of eligibility, Eric Dickerson was selected to become a member of the Pro Football Hall of Fame. Also in 1999, he was ranked number 38 on The Sporting News’ list of 100 Greatest Football Players. In 2000 he provided on-field commentary during Monday Night Football broadcasts. The Rams number 29 has been retired in his honor.


Eric will be in the booth Saturday from 10:00 AM to 12 Noon.


Luc Robitaille is a retired Canadian professional ice hockey player. During his 19-season National Hockey League (NHL) career, Robitaille won a Stanley Cup in 2001–02 with the Detroit Red Wings, and played for the Pittsburgh Penguinsand New York Rangers, but is most known for his fourteen seasons with the Los Angeles Kings.He served as Kings team captain during the 1992–93 and 2005–06 seasons. Robitaille retired after the 2005–06 season as the highest-scoring left winger in NHL history and the holder of several Kings franchise records,as well as numerous Kings playoff records.


Luc will be in the booth Friday from 1:00 – 3:00 PM.


Chuck Finley is a retired American Major League Baseball left-handed pitcher. He was signed as a 1st round pick in the January 1985 amateur draft by the California Angels and pitched from 1986-2002 for the California Angels, Cleveland Indians and St. Louis Cardinals. He won 200 games in the major leagues and was twice second in the league in ERA. Chuck is the only player to have multiple four-strikeout innings, with a total of three under his belt.


Chuck will be in the booth Friday from 10:00 AM to 12 Noon, and Sunday 2:00 – 4:00 PM.


For more information please visit www.drinkRE.com.


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